Senior Manager, Integrated Marketing

About Role

Ring Concierge is a rapidly growing female-founded fine jewelry company specializing in customized engagement rings and fine jewelry. We are seeking a Senior Manager, Integrated Marketing to plan, develop and implement comprehensive marketing strategies across channels and platforms. In this role, you will lead cross-functional teams creating seasonal marketing campaigns, new product introductions and go-to-market plans to engage new and returning customers.

Responsibilities

• Collaborate with creative, channel and product teams to develop comprehensive marketing strategies aligned with RC's vision and values.

• Develop and execute seasonal marketing calendars and campaigns ensuring alignment with key stakeholders and maximizing marketing reach and impact

• Be a brand steward ensuring consistency and continuity across all consumer touchpoints to increase engagement, loyalty, and brand love

• Lead the cross functional collaboration and execution of all integrated marketing campaigns that include promotions, product launches, weekly resurfaces and seasonal brand initiatives to drive sales and sell thru goals

• Lead all retail marketing activities to drive brand presence in specific markets, ensuring consistency in messaging. Responsible for the curation and execution of events, localized advertising and traffic driving initiatives

• Partner with creative to update seasonal assets and monthly/weekly messaging across all platforms and channels to ensure constant evolution and improvement of customer engagement and brand voice

• Coordinate with the retention and loyalty teams to support the development of the monthly email & sms calendar and loyalty programs/retention strategies

• Responsible for weekly, monthly and quarterly channel reporting; analyzing 360 marketing campaigns and results to determine success and inform future decisions

• Develop relationships with external parties and agencies to foster new opportunities and partnerships to grow brand awareness and support 360 marketing initiatives

About You

• Highly creative with the ability to use data and insights to drive decisions

• Proven ability to influence and think outside of the box

• Demonstrated experience leading cross-functional partners though development and execution via clear communication

• Excellent project management oversight with the ability to drive projects in ambiguous and changing environments against tight timelines

• Strong communication and presentation skills to effectively communicate marketing strategies, campaign results and recommendations to leadership

• Passion for building strong brands with a focus on consumers

Requirements

• Bachelor's degree in marketing, business, or a related field

• 6+ years brand or marketing experience across multiple disciplines including strategic planning, content planning, brand communications and social/earned media marketing ideally for a D2C luxury brand or ecommerce business

• Fashion, jewelry, beauty and/or retail industry experience

Details - NYC

• Hybrid role located in midtown NYC

• Office Hours: 9:00 am to 6:00 pm, with the knowledge that we have a startup culture and your day may extend past listed office hours (with the possibility of weekends during busy season or sales)

• Health, Vision & Dental Insurance for full-time employees

• We offer generous employee discounts on our fine jewelry

• 401k with employer match program

• Paid time off, including an extra allowance of 3 days annually for religious observances

• The salary for this position is $115,000-130,000, commensurate with experience