Senior Manager Integrated Brand Marketing & Communications

Thank you for your interest in joining our team! Qurate Retail Group comprises six leading retail brands - QVC, HSN, Ballard Designs, Frontgate, Garnet Hill and Grandin Road - all dedicated to providing a more human way to shop. Qurate Retail Group is the largest player in video commerce ("vCommerce"), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms.

The Opportunity

Reporting to the Vice President, Brand Marketing, this person will be responsible for developing and executing comprehensive marketing and media strategies to enhance brand awareness, improve brand perception and strengthen relationships with consumers. This role requires a blend of creativity, strategic thinking, and strong leadership skills to create effective brand communications and strategies that resonate with target audiences.

This role will partner closely with QVC's brand agency and the Advertising and Media team and will collaborate closely with internal stakeholders to ensure alignment with the company's goals and objectives. In addition, this role will maintain close ties to our Qurate PR and Communications teams.

Who We Are

QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. We offer an ever-changing collection of familiar brands and fresh new products - from home and fashion to beauty, electronics and jewelry - and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. QVC reaches more than 200 million homes worldwide via its 12 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages.

Your Impact

• Collaborate with brand marketing peers to develop comprehensive integrated brand marketing strategies and communications aligned with overall business objectives and overall brand strategy. Work with partners to integrate consumer PR initiatives seamlessly within marketing campaigns for maximum impact.

• Conceptualize, plan, and help execute consumer PR/brand campaigns aimed at enhancing brand perception, increasing brand awareness, and driving consumer engagement.

• Lead the development and evolution of our brand identity, ensuring consistency across all channels and touchpoints.

• Establish brand guidelines and standards to maintain brand integrity and drive brand equity.

• Monitor brand performance and perception and implement strategies to strengthen brand positioning and reputation.

• Lead the development of compelling messaging and content for various communication channels, including press releases, social media, website, and marketing materials.

• Collaborate with cross-functional teams, including PR, marketing, merchandising and customer service, to ensure consistent messaging and alignment of communication efforts.

• Analyze communication metrics and performance data to assess the effectiveness of campaigns and make recommendations for optimization.

What You Bring

• Bachelor's degree in communications, public relations, marketing, or a related field; advanced degree preferred.

• Minimum 10 years' experience senior-level communications role, with a focus on consumer public relations.

• Strong understanding of consumer media relations principles, techniques, and best practices.

• Strong analytical skills, with the ability to interpret data and insights to inform decision-making.

Remote work is not permitted in NYC at this time.

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