Senior Manager Guest Acquisition

Vail Resorts Broomfield , CO 80021

Posted 4 months ago

Reach Your Peak at Vail Resorts. You're someone who pushes boundaries and challenges the status quo. You're brave, ambitious and passionate in everything you do. And we want you on our team. Pursue your fullest potential and never settle in the quest to deliver extraordinary guest service. Join one of the world's most innovative companies and re-imagine a mountain resort experience with us. Welcome to Vail Resorts. Reach Your Peak.

Welcome to Vail Resorts. Reach Your Peak.

Summary of Job:

The Sr. Marketing Manager, Guest Acquisition will be responsible for driving guest acquisition through a guest-centered channel agnostic approach. This position will influence a cross functional team to define and execute against ROI-focused strategies to acquire new guests to Vail Resorts, Inc and ensure that learnings are adapted continually to keep programs running year-round for our guests.

The Sr. Marketing Manager, Guest Acquisition position is intended for a high-performing individual who is analytical, data-driven, proactive, and resourceful, with a keen sense of business acumen and market strategy. S/he must be flexible to work in a fast-paced, highly interactive and innovative environment.

Essential Job Responsibilities:

  • Own and lead acquisition and marketing campaigns that drive growth through a guest-centered channel-agnostic approach

  • Develop an understanding of the new guest journey and their lifecycle through both quantitative and qualitative analysis

  • Cross-collaborate with insights, analytics, channel and brand teams to build go-to-market strategies for new regions and locations

  • Work closely with the Director of Guest Acquisition to ensure proper messaging, timing and execution of marketing campaigns across channels

  • Measure, analyze, and report campaign performance with recommendations to continue to optimize new and existing channels cross functional teams

  • Identify gaps in our acquisition efforts and recommend experiments (A/B tests, landing page optimization) throughout the year

  • Bring the external world in: Leverage best practices, new ideas, and what works/doesn't work from leaders in and out of the industry

  • Build, mentor, and manage a team of high performing employees

Job Requirements:

  • Bachelors degree. Degree in business or related field preferred; MBA or other advanced business learning or coursework preferred

  • 6+ years of relevant work experience including proven ability to successfully lead and oversee critical projects and multi-faceted efforts.

  • Experience with analyzing information and data to make decisions

  • Experience in being a self-starter and self-motivated efforts without the need for daily direction

  • Experience supporting and working with executives in a business environment

  • Proven track record for problem solving, showcasing success using different skill sets

  • Experience in leading and assessing high-potential talent

  • Technology advocate and highly proficient in MS Office applications

Other Requirements:

  • Continuously adapts to changes and effectively navigates through ambiguity; decides and acts without having the picture totally defined; appropriately changes ones strategy in response to new information

  • Drives for results makes things happen and conveys a sense of urgency

  • Demonstrates project/program management and analytical skills with the ability to identify and understand complex problems, make decisions, create plans and solutions, and take action

  • Effectively manages stakeholders and possesses a working knowledge of change management

  • Possesses strong interpersonal and relationship building skills with adaptability to work with people from various cultures and areas of the business; builds and maintains highly effective working relationships; has a comprehensive and well-developed network

  • Plans leadership/strategic meetings to achieve desired business outcomes

  • Works effectively at all levels, including leadership teams across the organization

  • Demonstrates strong business and financial acumen

  • Leverages strong financial analysis skills and the ability to simplify and present complex information and ideas

  • Prepares executive-level presentations (e.g., content development, speaking pts, scripts, etc.)

  • Learns quickly and invests the effort and energy to learn and grow.

  • Oriented to quality and attention to detail

  • Is out-front with leadership communication

We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.


Requisition ID 169693

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Senior Manager Guest Acquisition

Vail Resorts