Marriott International Bethesda , MD 20813
Posted 2 weeks ago
Additional Information Senior Manager, International Cards
Job Number 24065245
Job Category Sales & Marketing
Location Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management
JOB SUMMARY
We are looking for a passionate, highly organized relationship-builder to join our Global Cards team. The Global Cards team is responsible for driving material profit and customer engagement to Marriott International, with significant growth goals. In partnership with internal colleagues, leading international financial institutions, and agency partners, this role is responsible for growing our international credit card programs, delivering on account acquisition and spend goals, managing card offers, and acting as the center of excellence in support of driving new cardmember loyalty and engagement. Specifically, this role will focus on strategic growth of the cardmember base outside of the US by driving new initiatives, managing and executing strategy, optimizing marketing planning and influencing key stakeholders to meet and exceed new card acquisition and spend goals.
CANDIDATE PROFILE
Education and Experience Required
OR
Education and Experience Preferred
Significant marketing or product management responsibility, with track record of growth
Member acquisition experience
Campaign management experience
Experience measuring campaign performance and executing print/digital marketing plans
Demonstrated ability to build forecasts and manage multiple budgets based on best ROI
PR, Social Media and SEO marketing experience
CORE WORK ACTIVITIES
Center of Excellence
Serve as Center of Excellence (COE) for the continents, serve as the day-to-day contact for bank partners sharing best practices and winning offer strategies
Partner with continent leads to develop spend, acquisition and engagement strategy, plans and relevant campaigns that align with continent acquisition and spend goals
Propose and negotiate acquisition and spend campaigns with bank and network partners
Support development and deliverance of cobrand core training curriculum to our continent associates
Maximize Marriott marketing in bank channels to support card marketing, hotel marketing, hotel offers and brand awareness as well as identify opportunities for cross-program offers with banks and networks
Implement creative, branding and benefits changes, partnering with Loyalty and Marketing to maintain current loyalty and branding standards
Card Acquisition Management
Support continent cobrand credit card acquisition plans and manage initiatives outside of the US for current and future cobrand partnerships to drive cardmember acquisitions via omnichannel campaigns
Develop new acquisition strategies and channels by exploring creative new marketing tactics and customer segmentation
Oversee all acquisition efforts and align with internal and external resources to manage cobrand marketing presence; work to ensure seamless integration of cobrand acquisition marketing into the guest journey via:
Seamless integration of card to loyalty program in target markets as well as partnering with Global Loyalty promotions
Collaboration with internal partners to integrate card into owned channels, including extensive management of digital channels
Collaboration with external partners to manage resources, offers, and creative refreshes
Demonstrate cultural awareness to ensure appropriate messaging and approach in global markets
Manage product development requirements with IT and Finance to support promotions
Work together with New Product Development team to refresh, develop, and launch new benefits to remain ahead of the competitive set
Existing Customer Marketing
Monitor the share of wallet, customer sentiment and benefits of each of the card portfolios
Partner with digital, insights and agency partners to develop and maintain cardmember lifecycle journey and templates
Oversee Cardmember benefits and experience, working with IT, CEC, Operations as needed to ensure timely delivery of benefits, points awards and file updates
Manage customer complaints and coordinate with banks as needed
Identify opportunities to leverage Loyalty and Hotel assets to drive engagement and buzz, including Marriott Bonvoy Moments, new hotel openings, etc.
Managing Work, Projects, and Policies
Manages and implements work and projects as assigned
Analyzes information and evaluates results to choose the best solution and solve problems
Provides timely, accurate, and detailed status reports as requested
Develops specific goals and plans to prioritize, organize, and accomplish work
Determines priorities, schedules, plans and necessary resources to ensure completion of any projects on schedule
MANAGEMENT COMPETENCIES
Leadership
Managing Execution
Building Relationships
Generating Talent and Organizational Capability
Learning and Applying Professional Expertise
Apply strategic marketing expertise and leadership, to evolve creative and offers
Improve reach and effectiveness of marketing campaigns.
Utilize analytical ability to evaluate and optimize marketing campaign results
Basic Competencies
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
Marriott International