Senior Manager, Field Demand Mgr

Veritas Dallas , TX 75201

Posted 2 months ago

The Sr. Demand-Gen Manager will drive transformation for national/regional marketing and redefine what territory planning and named account marketing looks like at Veritas as an agile, highly-targeted, high-performing pipeline generating function. You will leverage market intelligence, customer data, and analytics to identify and prioritize target accounts and high-value segments. Aligning with and leveraging global campaigns from a demand creation team, you will build and execute high-impact plans for North America Enterprise customers as well as specific West region customers--for both direct and indirect routes to marketworking with priority channel partners and channel marketing. You will bring and implement best-practices on customer marketing, ABM, lead-generation, pipeline management, etc. to help improve relationships and experience with priority customers. You should employ 1:1 as well as 1:few AMB tactics into your national and regional plans for Enterprise.

This role can be remote, based in Dallas/Houston, Denver, San Francisco.

Key Responsibilities:

  • Build relationships with regional sales team at all levels, including channel

  • Build data-driven, integrated regional and national marketing plans (integrated with channel, and multi-tactic)

  • Establish and manage recurring program and metrics reviews with regional sales leadership and AMS Marketing lead

  • Set quarterly and annual goals and deliver the numbers!!

  • Awesome balance of creative and analytical competencies

  • Excellent at developing relationships with sales teams, customers and partners

  • Constantly seeks out innovative methods to generate & accelerate pipeline for new logos or stagnate existing customers

  • Data-driven decision maker

  • Translates technology advantages into new business opportunities

Success Measured by:

  • Achievement of Pipeline Targets, Program Results, Revenue Closed

  • New logo wins as a result of field marketing efforts

  • Contribution to new opportunities

  • Effectiveness of execution

  • Sales, marketing leadership feedback

  • Leverage / adoption of ABM principles (1:1, 1:few)


  • B.S. Degree in marketing or business

  • 5-8 years marketing experience, ideally 5 years in Enterprise marketing

  • Proven track record of delivering targeted marketing results, using data and analytics to inform decisions

  • Proven success developing and executing geo/regional marketing plans for key audiences: C-level, mid-level management, and key influencers

  • Previous demand-generation, geo/field, and experience

  • Dynamic, high-energy, and flexible self-starter

  • Hands-on experience with marketing automation and CRM tools, processes, and reporting: Oracle, Eloqua, SFDC, etc.

  • Logical thinker with ability to prioritize amongst competing demands for time and budget

Additional Expectations / Success Metrics:

  • Manages to budget
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Senior Manager, Field Demand Mgr