The Sr. Demand-Gen Manager will drive transformation for national/regional marketing and redefine what territory planning and named account marketing looks like at Veritas as an agile, highly-targeted, high-performing pipeline generating function. You will leverage market intelligence, customer data, and analytics to identify and prioritize target accounts and high-value segments. Aligning with and leveraging global campaigns from a demand creation team, you will build and execute high-impact plans for North America Enterprise customers as well as specific West region customers--for both direct and indirect routes to marketworking with priority channel partners and channel marketing. You will bring and implement best-practices on customer marketing, ABM, lead-generation, pipeline management, etc. to help improve relationships and experience with priority customers. You should employ 1:1 as well as 1:few AMB tactics into your national and regional plans for Enterprise.
This role can be remote, based in Dallas/Houston, Denver, San Francisco.
Build relationships with regional sales team at all levels, including channel
Build data-driven, integrated regional and national marketing plans (integrated with channel, and multi-tactic)
Establish and manage recurring program and metrics reviews with regional sales leadership and AMS Marketing lead
Set quarterly and annual goals and deliver the numbers!!
Awesome balance of creative and analytical competencies
Excellent at developing relationships with sales teams, customers and partners
Constantly seeks out innovative methods to generate & accelerate pipeline for new logos or stagnate existing customers
Data-driven decision maker
Translates technology advantages into new business opportunities
Success Measured by:
Achievement of Pipeline Targets, Program Results, Revenue Closed
New logo wins as a result of field marketing efforts
Contribution to new opportunities
Effectiveness of execution
Sales, marketing leadership feedback
Leverage / adoption of ABM principles (1:1, 1:few)
B.S. Degree in marketing or business
5-8 years marketing experience, ideally 5 years in Enterprise marketing
Proven track record of delivering targeted marketing results, using data and analytics to inform decisions
Proven success developing and executing geo/regional marketing plans for key audiences: C-level, mid-level management, and key influencers
Previous demand-generation, geo/field, and experience
Dynamic, high-energy, and flexible self-starter
Hands-on experience with marketing automation and CRM tools, processes, and reporting: Oracle, Eloqua, SFDC, etc.
Logical thinker with ability to prioritize amongst competing demands for time and budget
Additional Expectations / Success Metrics: