Senior Manager, Ecommerce Site Merchandising

Job Details

Job Location: 999 Corporate in Santa Fe Springs - Santa Fe Springs, CA

Position Type: Full Time

Salary Range: $125,000.00 - $140,000.00 Salary

Job Category: Corporate

Description

We are seeking a dynamic and experienced Senior Manager, eCommerce Site Merchandising to lead our online presence and drive strategic growth of Windsor's online business. With a focus on the onsite experience, the successful candidate will have a proven track record of building and growing the digital channel within an Omni-Channel organization, preferably within the fashion or retail industry. This role requires strong leadership skills to motivate cross-functional teams and implement strategic initiatives that align with our company's goals. The ideal candidate will possess proficiency in e-commerce tools, platforms, and trends, along with the ability to manage multiple initiatives in a fast-paced environment. Additionally, effective communication, problem-solving, adaptability, empathy, and leadership are essential soft skills needed to thrive in this role.

Your responsibilities will include:

• Lead the site merchandising team, copy and production to create onsite experiences that maximize our business goals with the primary metrics of CR optimization, demand generation, increasing AOV and UPT.

• Oversee the activation of a large SKU count across buying, inventory flow, photo studio, copy and merchandising team.

• Develop new strategies and a robust AB testing program to continuously test and optimize our existing approach and continue to maximize growth opportunities.

• Build meaningful relationships with all cross functional teams in Buying, Marketing and Technology to ensure impactful collaboration.

• Partner with UX and Product to deliver tools that support our customer needs and positively impact Conversion; capture business requirements and manage prioritization of all future enhancement requests.

• Partner with analytics to establish new KPIs, metrics, and reporting to measure both operational efficiencies and improved customer outcomes.

• Reduce operational overhead by shifting work from required manual inputs to human-in-the-loop auditing of automated inputs.

• Implement effective change management strategies and training plans to gain adoption from multiple business functions.

• Identify key business issues; communicate findings to senior leadership clearly and with influence to remove roadblocks and champion change.

• Create strategic plans for the department; propose new initiatives and align resources of the department to achieve targets.

• Cultivate an entrepreneurial environment where team members feel the culture of Windsor implemented on a daily basis and where our values are lived.

Requirements:

• Minimum 7-10+ years of relevant experience in a similar role with a focus on Site Merchandising and onsite optimization.

• Minimum 4+ years managing a team of 5 or more.

• Proven track record of building and growing profitable digital channels, ideally within the fashion industry.

• Strong interpersonal skills, with the ability to both lead direct reports and motivate cross-functional teams.

• Strong understanding of e-commerce tools, platforms, and trends, including expertise in site merchandising, personalization, audience building, web analytics, SEO.

• Develop KPIs for success across the customer base and effectively integrate advanced analytics to drive insights that impact the business.

• Work with marketing to enhance the eCommerce consumer experience, with optimized brand content, SEO/SEM tools, landing pages.

• Develop recommendations for promotional activities, onsite product bundles, upselling opportunities. Understanding of general retail metrics, such as ST rate, OH inventory, WOC etc.

• Confidence in data analysis, web traffic analysis, sales projection analysis, A/B testing, and reporting tools.

• Understanding eCommerce Supply chain requirements and best practices in an Omni Channel environment.

• Excellent leadership and team-building skills, with the ability to foster a positive and productive work environment.

• Strong project management skills, able to handle multiple initiatives and priorities simultaneously.

• Bachelor's degree in Business, Marketing, or a related field.

Qualifications