Senior Manager Ecommerce Marketing

Leslie's Poolmart, Inc. has an opening for Senior Manager Marketing And E-Commerce in Phoenix, AZ. Position will serve as a key member of the Leslie's Marketing team playing a significant role in planning, insights, marketing optimization efforts and business strategy. Collaborate with Marketing Director, Analytics Director and CRM Analyst to drive impactful and innovative marketing programs across our brands, channels and vehicles.

• Manage CRM Analyst as they navigate through big data, measurement methodology and delivering results.

• Deliver analysis and insights that will help achieve growth and retention targets. This role will allow the autonomy to make proposals and design testing scenarios.

• Utilize customer and marketing data to analyze performance and help Director of CRM to develop plans for acquisition, retention, win back and other campaigns designed to increase lifetime value.

• Provide insights that will drive incremental revenue, transactions and engagement with a focus on more relevant and target interactions.

• Lead the CRM Analyst in managing a cross-brand/cross-channel customer file ensuring accuracy and up to date reporting.

• Work with Analytics Team to identify different customer profiles and segments, and carry out the optimization of CRM/marketing activities across those groups.

• Lead the business in becoming more targeted and strategic in the content being delivered to our customers.

• Identify and analyze key trends and factors that influence behavior and value.

• Initiate analysis and efforts that will improve and modernize our marketing campaigns and efforts.

• Collaborate with Analytics/marketers on modeling and analysis of tactics/campaigns to determine the best mix of channels and messaging.

• Partner with cross functional stakeholders to develop and execute campaigns that optimize customer loyalty and lifetime value.

• Serve as key BI and IT liaison. Establish effective field and corporate communications regarding campaign reporting.

• Will supervise Market research Analyst and Marketing Specialist

Requires a Bachelor's degree in Computer Science, Analytics, Statistics, or related field. Requires 2 years of experience as a Senior Manager CRM Analytics, Analytics Manager, Business Intelligence Developer, or related Engineer position.

Requires 2 years of experience in:

• Leading one or more direct reports.

• Marketing/CRM Management, Statistics, Consulting, Marketing Analytics, Data Engineering or Business Intelligence.

• Cross-channel and cross-platform marketing and media landscape and experience evolving analytics and measurement capabilities.

• Statistical languages (SQL and Python required) to retrieve/interpret large data sets.

• Synthesizing large scale data sets to generate insights and recommendations.

• Problem-solving and structuring problems into an analytics plan.

• Managing multiple projects and working with multiple business partners.

• Machine learning modeling techniques and capabilities.

• SQL and the ability to develop complex queries from-scratch.

• Understanding table structure, and table relationships.

• Creation and production of both static and dynamic reports.

Requires 1 year of experience in:

• Retrieving large data sets and the analytical activities required to validate findings and present impactful recommendations.

• Programming logic and database design.

• Project and time management to lead projects from concept to fruition.

Home Benefit available in the Maricopa County, AZ MSA Area.

Any applicant who is interested in this position may send their resume to: Ryan Agnitsch, Leslie's Poolmart, Inc., 2005 E. Indian School Rd., Phoenix, AZ 85016; or apply at https://lesliespool.com/jobs.html.