Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?
The Senior Manager, Digital & Social Marketing will play a key role in creating the strategy, establishing key performance indicators, and executing digital marketing and social media initiatives for Marriott's Classic Select Brands. The assignment will focus on SpringHill Suites and two of Marriott's Longer Stay brands Residence Inn and TownePlace Suites. The assignment will also support the digital and social pull through of the Longer Stays category campaign "Room for Possibility". The role will be a core member of the Global Marketing Optimization organization and Classic Select brand teams driving strategy and execution for digital and social media marketing tactics to primarily deliver brand consideration initiatives supporting these brands. In addition to other duties assigned, this role will manage the comprehensive digital eco-system consisting of dedicated brand sites, campaign sites, digital advertising, marriott.com presence and many social media experiences spanning brand and hotel level on key platforms like Facebook, Twitter, Instagram, YouTube, and more. This role will report to the Senior Director, Digital & Social Marketing (Classic Select Brands) and partner closely with key members of the Classic Select brand team, global marketing, mDigital, public relations, external agencies, key hotel stakeholders, and the field/continent organizations.
Education and Experience preferred
Experiences applicable to the Job
Demonstrated experience with digital marketing and advertising execution
Demonstrated experience with managing website and mobile projects
Demonstrated experience with Social Media marketing, monitoring, management, content and advertising
Demonstrated experience with digital campaign analytics and reporting
Solid understanding of digital marketing trends and industry best practices
Solid understanding of mobile and tablet industry platforms, devices and trends
Understanding of paid search, SEO, and website measurement and analytics
Proven skill in working across multiple and distinct functional organizations (e.g., brand marketing, ecommerce, international) in support of specific business priorities
Effective written and oral communications skills
Comfortable working independently
Demonstrated experience and success in a highly matrixed cross functional organization
Demonstrates self-confidence, energy and enthusiasm.
Ability to solve problems quickly, think creatively, and satisfy Internet speed-to-market requirements.
Team player that works well with counterparts from various functions/departments and has the ability to influence the work of counterparts without direct reporting accountability
Skilled at establishing effective relationships with internal and external partners
CORE WORK ACTIVITIES
Digital and Social Media Marketing:
Responsible for crafting strategy and prioritizing, managing, supporting and executing digital marketing strategy initiatives (brand website, social media, paid media, search engine marketing, Marriott.com initiatives, field support) to support the Classic Select Brands.
Work autonomously to author and drive digital strategy for brand level initiatives while also providing strategic guidance for regional campaigns covering over 1500 hotels worldwide.
Responsible for providing regular communication to agencies on digital marketing initiatives related to website, social media and advertising.
Direct oversight of brand website and longer stays website strategy, optimizations, and day to day maintenance.
Oversee and drive strategy and workflow of digital marketing and advertising campaigns supporting the digital brand strategy.
Work with creative team to oversee strategic initiatives related to social media strategy, including influencer activations.
Oversee content creation and approval of editorial calendar.
Liaise with internal social media teams to collaborate on best practices and customer care integration.
Monitor and report out on digital marketing landscape trends and competitor activity.
Provide regular direction and communication to internal Paid Search and SEO teams to maximize the performance of campaigns.
Manage the creation and execution of brand positioning updates to Marriott.com hotel websites.
Create streamlined information for internal reports/audits/analysis of digital marketing performance (including but not limited to Marriott.com, Brand Website, Social media, Paid Media, Search) as well as create compelling marketing and reporting presentations
Oversee digital dashboard creation, KPI definition and alignment, and regularly report out performance and learnings to key stakeholders and executive team
Manage digital marketing budget by brand
Support and liaise with the field organization and other team members on digital marketing best practices to ensure digital strategy alignment.
Adaptability Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
Communication Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
Problem Solving and Decision Making
Strategy Execution Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.
Driving for Results
Generating Talent and Organizational Capability
Learning and Applying Professional Expertise
o Maintains advanced technical knowledge and skills and models their use for others.
o Models and promotes the appropriate use of facilities, equipment, and materials to perform the job.
o Demonstrates and shares expertise in policies, procedures, and legal requirements.
o Manages and completes complex technical assignments and coaches others on solving advanced technical issues.
o Demonstrates and reinforces technical standards and processes to support work requirements.
o Basic Computer Skills
o Mathematical Reasoning
o Oral Comprehension
o Reading Comprehension Understands written sentences and paragraphs in work related documents.
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.