What is the opportunity?
Join RBC Bank in Raleigh, NC, a subsidiary of Royal Bank of Canada that provides cross-border banking advice and solutions to Canadians in the U.S., as our Senior Manager, Digital Marketing & Sales. In this role, you will partner with our product, marketing, sales, data and digital teams to create and execute digital marketing campaigns, analyzing metrics and optimizing campaigns to maximize ROI.
The ideal candidate will be responsible for building and executing a scalable Salesforce Sales Cloud CRM and Marketing Cloud infrastructure and strategy aimed at communicating with and nurturing potential and current clients. They will work with internal and external stakeholders to develop efficient processes, data integration innovative strategies to successfully execute projects from conception to completion. The candidate should be a proactive thought-leader who can offer expertise and insight that improves the digital experience on any project in which they are involved. Additionally, an innate intellectual curiosity and hunger to grow and learn will provide the right candidate the opportunity to sharpen existing skills and learn new aspects of digital and consumer marketing.
What will you do?
Own the development, management, analysis, and optimization of marketing campaigns and customer communications through our digital channels:
Own our Salesforce Sales Cloud CRM and Marketing Cloud channel; from strategizing and execution, to reporting, analysis and offering informed recommendations on a better path forward
Managing multiple aspects of a client's digital campaign including: strategy development, project management and report delivery
Identify opportunities for operational and workflow improvements to our Salesforce CRM program, systems and tools to work leaner, smarter and accelerate project's time-to-market
Developing landing pages and testing methodologies to enhance and optimize campaigns
Designing and developing wireframes, mock-ups / prototypes, designs and managing website development for integrated marketing campaigns
Elevate and lead digital nurturing initiatives and involvement in special projects that require participation in digital marketing channels
Proactively analyzing, identifying and recommending future campaigns and initiative improvements through active awareness by staying abreast of emerging customer needs and diving deep on campaign data
Understanding emerging digital marketing tactics, channel metrics, industry best practices and A/B multivariate test results
Planning, optimizing and executing targeted direct email communication programs to clients, prospects, COIs and referral sources
Serving as subject matter expert for our email platform and developing new creative and automation programs for client emails to increase customer acquisition, retention and engagement
Preparing and analyzing campaign performance with key metrics used, identify solutions to improve, and communicate results to stakeholders
What do you need to succeed?
Deep understanding of Salesforce Marketing Cloud that allows the candidate to execute, strategize, analyze, innovate and more.
Comfort with data-driven decision-marking, analytical rigor, and a bias towards experimenting quickly and scaling the programs that produce results.
Possess entrepreneurial drive and previous experience in a digital agency or corporate role
Experience in managing email and marketing automation programs that integrate with other digital systems such as web, social, mobile apps and CRM systems
Excellent verbal and written communication skills with strong project management, problem solving, organizational skills
Strong collaboration, listening and analysis skills to support strategy development and project execution
Deep understanding and experience of digital marketing strategies and tactics
Keen attention to details and organized. Able to flex to meet business needs and demands as they change
What do you need to bring?
Requirements for Success:
Bachelor's Degree in Marketing, Communications, PR, or related degree
5+ years of experience in marketing, creative strategy, content development
Financial services experience preferred
Digital content subject matter expert
Strategic minded with strong analytical and problem-solving skills
Exceptional written and verbal communication skills
Must be able to work in a fast-paced environment with tight deadlines, multitask & prioritize assignments
A strong team player, self-starter, and highly creative
What's in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
Leaders who support your development through coaching and managing opportunities
Ability to make a difference and lasting impact
Work in a dynamic, collaborative, progressive, and high-performing team
A world-class training program in financial services
Flexible work/life balance options
Choice of computer: Windows or Mac
Casual dress code
Agile work environment
Work with a highly engaged and motivated team
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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at rbc.com/careers
Address: 8081 Arco Corporate Drive
Work Hours/Week: 40
Work Environment: Office
Employment Type: Regular - U.S.
Career Level: Experienced Hire/Professional
Pay Type: Salaried
Required Travel (%): 0-25
People Manager: No
Application Deadline: 12/31/2020
Req ID: 287816
Royal Bank Of Canada