Senior Manager Digital Marketing Planning

Purpose & Overall Relevance for the Organization:

Direct-to-Consumer (DTC) Marketing Planning delivers plans, processes and capabilities, aligned with the strategy, to ensure a premium consumer experience. The aspiration is to define and build a consistent Digital direction with optimal priorities, leading to one seamless experience across all consumer touch points.

Key Responsibilities:

• Drive strategic alignment in the Digital ecosystem by curating and creating seasonal plans, calendars and activation plans that enable in-season reactiveness.

• Coordinate with DTC Marketing and Brand Media teams as well as eCom and Retail teams to align plans and secure inputs and feedback for activation planning and market deviations.

• Consider both brand strategy and channel targets, identify risks, flag concerns and find solutions. Represent the NAM Digital perspective when providing input to global and local cross-functional teams.

• Build strong relationships with key stakeholders and be the connection point between NAM Digital Marketing and local Buying&Planning, Merchandising, Business Units as well as global teams.

• Lead the Go-to-Market-process for the NAM Digital Marketing team and optimize the overall process with related global and local interactions and feedback loops.

• Present and share plans in various forums and ensure the related priorities are clear across the teams.

• Develop a new data and insights process in collaboration with the Analytics team and compile key learnings and insights through retrospective reporting, measuring the success of the plan to enhance future planning.

• Champion innovation in omnichannel strategy & planning, continuously improve seasonal planning and ensure a consumer first mindest to support program evolution.

• Partner with global and local teams to advocate and rollout new planning platforms and processes, aiming to enhance omnichannel efficiencies.

• Lead the team with clear shared goals, foster a collaborative environment and drive team success with development and individual growth.

Key Relationships:

NAM DTC Marketing and Brand Media, Global Digital, Global Retail, US Retail, NAM eCom, NAM Brand Marketing

Knowledge, Skills and Abilities:

• Highly collaborative with very strong communication skills, both in person and remotely

• A track record of stakeholder management with various levels of seniority

• Ability to handle ambiguity and untangle complex situations into actionable activities

• Ability to think and act strategically and ability to prioritize and delegate high numbers of tasks with varying workload and importance

• Strong process design and management skills with ability to spot weak points and to implement optimizations

• Excellent analytical skills with attention to detail

• Ability to meet critical deadlines with strong organizational skills and proactive management

• Ability to work effectively within a team environment and prioritize project/initiatives in a fast-paced environment

• High resilience and solution oriented attitude

• Strong leadership skills and proven track record of developing direct reports

• Digital, Retail and Media acumen, ability to understand consumer behavior across the ecosystem

• Previous experience in Project Management / Marketing Planning / Digital / eCom

• Comfortable working with enterprise-level platforms and technologies

• Advanced skills in MS Office

• Fluent in English both verbally and written

Requisite Education and Experience / Minimum Qualifications:

• Four year college or university degree preferably in a Marketing/Business/Digital/Retail discipline

• Minimum 8 years experience in Project Management, Marketing Planning, Digtal, Retail

• Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.

• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas' 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.

• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, eleven paid holidays throughout the calendar year and Service Time Off during milestone years.

• We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Portland, Oregon.

• Though our teammates hail from all corners of the world, our working language is English.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title: Senior Manager Digital Marketing Planning

Brand: adidas

Location: Portland

TEAM: Marketing & Communications

State: OR

Country/Region: US

Contract Type: Full time

Number: 509445

Date: Mar 25, 2024