Senior Manager , Digital Marketing - Food Division

Newell Brands Hoboken , NJ 07030

Posted 6 months ago

Position Title: Senior Manager, Digital Marketing

Reports to: Director, Digital Marketing

Location: Hoboken, NJ

Job Summary:

The Digital Marketing Team is an integral part of Newell Brands Ecommerce Division. It is focused on acquiring and retaining consumers online across our distribution channels (Direct to Consumer, Retail.com, and Amazon) using media strategy and tactical execution to deliver for our iconic portfolio of brands. We consider the consumer first and their shopping journey online & offline with seamless delivery and execution.

As Senior Manager, Digital Marketing you will be leading digital activation from concept to execution for a key vertical/division. This is a unique opportunity to understand and develop the digital landscape across Ecommerce channels and marketing tactics. You will be responsible for strategy behind campaigns spanning search marketing (Google/Bing, Amazon, Retail), CRM, affiliate marketing, SEO and paid social (Facebook/Instagram, Pinterest, YouTube & more). You will seek brand priorities and initiatives to translate into targeting and content online. Additionally, you will be versed in sales data to incorporate priority into your plans. To build your online strategy, you will have access to best-in-class data analytics tools and world class agencies.

Job Duties:

Specific responsibilities will include but are not limited to:

  • Oversee the marketing campaign planning process and strategy development in accordance with overall brand and ecommerce growth plans. Involves:

o Paid Search

o Paid Social

o Amazon Marketing

o Retail.com Marketing

o CRM/Email

o SEO

o Affiliate Marketing

o Review Seeding

  • Manage and build a team of digital marketing professionals to execute and optimize campaigns and achieve clear objectives

  • Develop creative and content translating core brand messages to commercial and engaging online formats

  • Drive and meet campaign objectives of new consumer acquisition, revenue, ROAS and engagement

  • Manage budget in accordance with P&L goals

  • Lead agency relationships including briefing process, media planning and negotiations

  • Establish close working relationship with primary media partners (Amazon, Google, Facebook) to drive growth

  • Partner with Analytics on understanding attribution across different channels and sales lift to optimize the media mix

  • Partner with Digital Technology team to optimize the marketing technology stack needed to scale performance.

  • Identify untapped channels and opportunities and provide recommendations to key stakeholders on driving incremental growth

The successful candidate will be a proven business leader with significant experience in a global company. The person must have an established track record as a leader of Digital Marketing or similar role. The candidate must have both strong strategic capabilities as well as be hands-on and comfortable with tactical execution. The candidate must be comfortable working in a matrix, must lead decisively, have a "no-compromise" approach to delivery, confront adversity constructively and possess a leadership style that engenders followership.

Key Qualifications:

  • Previous leadership experience and technical qualifications:

o 6+ years of digital marketing and/or Ecommerce work experience

o Experience handling large media budget to drive demand creation process and campaigns

o Proven success in leading a team to develop a comprehensive digital marketing plan that is integrated across multiple consumer touch points, including at point-of-purchase

o Strong business acumen and analytical skills. Knows how to develop key performance indicators to assess marketing investment that leads to conversion

o Strong decision-making skills and an understanding of where projects fit into overall Company and category strategies

o Ability to operate independently and bring ideas and solutions to issues raised

o Interpersonal savvy; an ability to effectively work with and connect with all levels of employees across multiple functions and geographies

o Experience working with Digital Marketing agencies and vendors

o Experience with analytics tools (i.e. Google Analytics, Adobe Analytics or similar) and familiarity with common marketing technologies

o Experience with Amazon Marketing Services a plus

  • Educational Background:

o BS/BA or University degree in Business or similar field, MBA a plus

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.


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Senior Manager , Digital Marketing - Food Division

Newell Brands