Senior Manager, Digital Marketing

About Aras

Aras is a leader in product lifecycle management (PLM) and digital thread solutions. As one of the fastest growing PLM companies, our technology enables the rapid delivery of flexible solutions built on a powerful digital thread backbone and a low-code development platform.

Our platform and PLM applications connect users in all disciplines to critical product data and processes across the lifecycle and throughout the extended supply chain. The world's largest manufacturers are leveraging Aras Innovator to manage their complex product lifecycles to improve production timelines, meet and exceed revenue growth targets, and accelerate innovation. We collaborate with companies in some of the most innovative industries, including automotive, industrial/heavy equipment, aerospace and defense, and high-tech electronics.

Position Overview:

We are seeking an experienced Sr. Manager, Digital Marketing to join our team. This role will primarily focus on leading our B2B email marketing initiatives through the Marketo Platform and supporting our Google paid search efforts. The ideal candidate will work closely with Regional Revenue Marketing Leads to develop and execute effective email strategies and segmentation plans. This position requires a strategic thinker who can drive the overall vision for email marketing while managing the day-to-day execution of campaigns.

The Sr. Manager will be responsible for developing comprehensive email marketing strategies aimed at engaging and converting our B2B audience. This includes overseeing the creation, deployment, and optimization of email campaigns, ensuring they align with our broader marketing objectives. The role also involves collaborating with various teams and our paid agency to expand and optimize our top of funnel paid search efforts.

Additionally, the Sr. Manager will utilize analytics and performance metrics to inform decision-making and optimize campaign outcomes. This includes creating detailed reports and presenting insights to senior leadership to drive continuous improvement. The role demands a proactive leader with strong project management skills and the ability to navigate a fast-paced environment, ensuring the successful execution of multiple projects simultaneously.

Key Responsibilities:

• Email Marketing

• Lead the development and execution of comprehensive B2B email marketing strategies using Marketo.

• Design, implement, and optimize email campaigns to drive engagement, lead generation, and customer retention.

• Collaborate with Regional Revenue Marketing Leads to strategize and segment email audiences effectively.

• Manage the end-to-end email marketing process, including content creation, A/B testing, and performance analysis.

• Monitor and report on email marketing metrics to assess campaign performance and identify areas for improvement.

• Paid Search Support

• Assist in the planning, execution, and optimization of Google paid search campaigns.

• Collaborate with our agency on keyword research, ad copy creation, and performance analysis to maximize ROI.

• Landing Page Optimization

• Develop and optimize landing pages to enhance user experience and increase conversion rates.

• Work closely with design and content teams to ensure landing pages align with campaign objectives and brand guidelines.

• Implement A/B testing and analyze results to continuously improve landing page performance.

• Strategic Planning and Execution

• Drive strategic plans and execution of email campaigns aligned with overall marketing goals.

• Ensure email templates perform across device types, platforms, and modes, adhering to email best practices.

• Performance Tracking and Reporting

• Utilize analytics tools to track and report on the performance of email marketing and paid search campaigns.

• Develop and present regular performance reports to senior leadership, highlighting key insights and actionable recommendations.

Required Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.

• 8+ years of experience in digital marketing, with a strong focus on B2B email marketing.

• Marketo Expert

• Deep experience in lead scoring based on audience behaviors

• A keen attention to detail with an orientation toward being a brand steward

• Strong data analysis skills. Experience devising and executing A/B testing and improving email performance over time that aligns with our KPIs

• Strong understanding of data privacy surrounding email compliance including CAN-SPAM, GDPR, and TCPA

• Knowledge of standard email marketing methodologies for deliverability, subscriber list health, email creative execution, customer segmentation, dynamic and conditional content build-out, and personalization

• Proven track record of managing successful Google paid search campaigns.

• A self-starter who can lead and run projects end to end and drive results while frequently aligning with partners

• Strong analytical skills with the ability to interpret data and provide actionable insights.

• Excellent communication and interpersonal skills.

• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

We were recognized as a leader in The Forrester Wave: Product Lifecycle Management for Discrete Manufacturers, Q1 2023 and were also named a leader in the 2023 SPARK Matrix for PLM by Quadrant Knowledge Solutions. Feedback from our community has established Aras as the top ranked PLM vendor in online review services like G2 and Gartner Peer Insights.

With over 700 employees in 11 countries, we're looking to add to our incredible team. If you're passionate about helping develop next generation product innovation, we encourage you to apply!

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Aras is an Equal Opportunity Employer.