Senior Manager, Digital And Social Marketing

The Luxottica Group New York City , NY 10001

Posted 8 months ago

Requisition ID:99130

Store #:110637 Pearle Marketing

Position:Full-Time

Don't take the care of your eyes for granted, trust them to the people who have been caring for eyes since 1961 Pearle Vision. At every neighborhood Pearle Vision, we believe that from the exam room to the retail floor you deserve genuine EyeCare.

Pearle Vision is also part of an eyewear industry leader, Luxottica. We're experts who know every appointment begins and ends with trust. And every pair of glasses acts as a symbol of our commitment to you, your family, and to our community.

Consider working for a Pearle Vision right in your community. We look for employees who are creative, energetic, wide-eyed & people focused looking for exciting opportunities in eye care or retail.

GENERAL FUNCTION

The Senior Manager Digital and Social Marketing works with the Director of Brand Marketing to develop national and local digital and social marketing objectives and strategies that align to both short-term and long-term brand objectives. This role assists in coordinating efforts of agencies, the Media Center of Excellence, franchisees, and other partners to implement digital and social marketing plans and measure their impacts on business KPIs.

MAJOR DUTIES AND RESPONSIBILITIES

Digital Brand Strategy

  • Develops multi-channel digital campaigns, integrate brand initiatives and measures analytics of holistic strategic effort.

  • Plans future programs based on analysis and projected results.

  • Reviews analysis of campaign metrics to identify and derive key insights regarding trends and recommends strategies to maximize results.

  • Facilitates integrations across traditional and digital channels.

Digital, Social and Mobile Planning, Creative and Media Ownership

  • Leads team of internal and external partners in development and implementation of digital, social, and mobile marketing campaigns.

  • Maps customer journey in digital, social and mobile spaces for core customer segments.

  • Takes strategic ownership of digital media including social, Display and SEM.

  • Collaborates with internal and external partners to develop national and local social content.

  • Leads creative development and publishing of all digital assets.

  • Prepares activation briefs to support digital brand initiatives.

Owned Platforms

  • Social (Facebook, Instagram, Twitter)

  • Performs continual enhancements to and maintenance of pearlevision.com and affiliated sites.

  • Oversees local listings network.

  • SEM

  • Partner on SEO optimizations.

Franchise Digital Support

  • Develops and executes strategies for enhancements of local franchise microsites.

  • Plans future versions and enhancements to create turnkey digital franchise solutions.

  • Plans and develops content updates to local marketing web interface.

  • Integrates internal and external feedback to enhance utilization of Balihoo platform.

Marketing Support

  • Field Marketing Senior Manager Manager Support including:

  • Web and social media support for Franchisees

  • Planning social media/digital training for Franchisees

  • Franchise Facebook Places pages

  • Overall social media training

  • Digital campaign performance analysis (ROI).

  • Budget management.

  • Other duties as assigned.

BASIC QUALIFICATIONS

  • Bachelors degree or equivalent experience

  • 7+ years digital marketing experience in agency or brand role

  • Retail and/or franchise organization experience preferred

  • Ability to think strategically and creatively

  • Experience working with internal and external partners across multiple disciplines

  • Technical knowledge of websites and digital advertising methods

  • Excellent soft leadership skills and ability to influence others

  • Strong problem solving and analytical skills

  • Excellent oral and written communication/presentation skills

  • Proven project management and multi-tasking skills

  • Understanding of media planning principles and core marketing concepts

  • Understanding of consumer research methodology and types

PREFERRED QUALIFICATIONS

  • MBA
  • Experience working within a franchise organization

Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process. To request a reasonable accommodation, please contact Talent Luxottica at 877-589-8253 (513-765-2256 outside of US) or email TalentLuxottica@luxotticaretail.com

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity or expression, citizenship, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.

Marketing


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Senior Manager, Digital And Social Marketing

The Luxottica Group