Senior Manager, Digital Analytics, Testing & Optimization

Total Wine & More is looking for a Senior Manager, Digital Analytics, Testing & Optimization to join our Digital Team. You will lead a team that leverages data and insights to understand the holistic Digital Business and grow the existing business via the optimization program. A test & learn mind set is essential, as is the ability to work cross-functionally to execute digital experiments and measure them effectively. This role will have high visibility to senior leadership, thus strong communication and the ability to articulate insights and recommendations at a high-level is critical. A strong understanding for Digital data is also a must. This role will report to the Director of Digital Analytics.

You will

• Lead a team of analysts in the efforts to measure and evaluate the Digital Business.

• Identify challenges and opportunities for improvement through data analysis to improve and make strategic recommendations.

• Guide end-to-end implementation of testing and optimization plans.

• Produce testable hypotheses related to customer acquisition/retention, micro and macro conversion, user experience and product features.

• Participate in the Agile process and bring decision-driving information to each of the teams to support the product and optimization roadmaps.

• Partner with the Digital Product, Merchandising, and Marketing teams to help identify areas of opportunity for driving traffic to the website and mobile app.

• Provide guidance to Product Owners and Analytics Tagging on needs of the business.

• Connect insights from multiple sources of data to provide creative perspectives.

• Be the A/B Testing and Digital Data Expert, ensuring integrity is maintained by launching and managing tests across our website and mobile apps, and reporting results concisely.

You will come with

• Bachelor's Degree in a relevant quantitative field

• 6+ years of experience as an analyst in a corporate or consulting environment

• Experience leading an a/b testing program.

• Experience managing individual contributors in a fast-paced analytics environment.

• Strong experience using web optimization tools such as Adobe Target, Optimizely, VWO, or Google Optimize.

• Experience with Business Intelligence Tools (Tableau, Power BI, Looker)

• Experience using SQL or Python to perform advanced analytics and query data from relational databases.

We offer

• Paid Time Off (PTO)

• Generous store discounts

• Health care plans (medical, prescription, dental, vision)

• 401(k), HSA, FSA, Pre-tax commuter benefits

• Disability & life insurance coverage

• Paid parental leave

• Pet insurance

• Critical illness and accident insurance

• Discounted home and auto insurance

• College tuition assistance

• Career development & product training

• Consumer classes

• & More!

Grow with us

Total Wine & More is the country's largest independent retailer of fine wine, beer and spirits, and we continue to grow our footprint year over year. Total Wine offers exciting and unique career opportunities across the country and in our corporate office. Our strength is our people. We have a commitment to training and career growth, all in an environment that values new ideas and teamwork. If you share our entrepreneurial spirit and a passion for providing best-in-class customer experience, take a moment to apply or learn more at www.TotalWine.com/About-Us/Careers!

Total Wine & More considers several factors when establishing compensation. Estimated salaries determined by third parties have not been validated by Total Wine & More. Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace.

The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.