Senior Manager, Demand Generation (Lifecycle Marketing)

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.

About the Team

The Lifecycle Marketing Team at Klaviyo is the Center of Excellence that delivers seamlessly scalable customer-facing experiences across all segments and geos, that are orchestrated across our owned channels. We own the channel performance and optimization and drive measurable impact at every stage of the Customer Lifecycle.

About the Role

As the Senior Manager of Demand Generation within the Lifecycle Marketing team, you will play a pivotal role in owning the demand-gen marketing efforts, this includes discovering and scaling opportunities to monetize customers for each segment at each stage of the Lifecycle. This role demands a focus on translating data from multiple sources into actionable insights that help drive measurable outcomes. The ideal candidate possesses 5+ years of relevant experience and a proven record of working effectively with stakeholders to address business challenges. Strong skills in cross-functional communication, analytical thinking, project management, and a proactive, customer-focused approach are essential.

How You'll Make a Difference

• Own the demand gen motions for sales-assisted purchases and cross-sell; collaborate cross-functionally to build seamless data-driven hand-offs and re-engagement DG experiences.

• Align the demand gen roadmap with Product, Growth, PMM, Brand, and Geo teams to consistently scale efforts and support innovation.

• Analyze diverse data sources to create highly targeted segments for improved performance, foster a culture of continuous innovation by designing and amplifying impactful tests and optimizations.

• Champion customer-first initiatives, ensuring best-in-class customer experiences with clear, measurable outcomes.

• Own and refine orchestrated omni-channel flows using audience-based and behavior-based segmentation.

• Embrace an ownership mindset while delivering remarkable results.

Who You Are

• You have over 5 years of experience in Demand Generation, PLG Marketing, Performance Marketing, or Email Marketing.

• You possess deep knowledge of marketing best practices, including email deliverability, personalization, segmentation, testing, and reporting.

• You have a strong interest in data and segmentation with a desire to understand both the 'who' and the 'how' of a campaign's audience performance.

• You excel in managing multiple projects simultaneously.

• You thrive in fast-paced environments and tackle challenges with a "can-do" attitude.

• You are a creative thinker with curiosity and a passion for innovation.

The pay range for this role is listed below. Sales roles are also eligible for variable compensation and hourly non-exempt roles are eligible for overtime in accordance with applicable law. This role is eligible for benefits, including: medical, dental and vision coverage, health savings accounts, flexible spending accounts, 401(k), flexible paid time off and company-paid holidays and a culture of learning that includes a learning allowance and access to a professional coaching service for all employees.

Base Pay Range For US Locations:

$156,000-$234,000 USD

Get to Know Klaviyo

We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators-ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

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