Senior Manager, Demand Generation

Forbes Media Jersey City , NJ 07310

Posted 4 months ago

Forbes Media is seeking an experienced B2B demand gen professional to conceptualize and execute multi-channel marketing campaigns to elevate the Forbes brand and drive revenue. We are looking for a professional skilled in the art of marketing, loves data, and is passionate about testing, measuring, analyzing and iterating across multiple programs, products, and audiences.

The ideal candidate is an email marketing maven with experience creating, executing and measuring campaigns in leading marketing automation platforms (Marketo + Pardot experience a plus!) who also has experience with display and paid social media.

Responsibilities:

  • Create and execute multi-channel demand generation and nurture campaigns driving demand for Forbes platforms leading to sales
    • Collaborate with sales and functional leaders to develop messaging, design and targeting
    • Develop nurture campaigns to enhance funnel velocity
    • Utilize multiple marketing channels to reach desired audiences based on campaign goals
  • Measure, track, evaluate and report on results
  • Continually test and learn, refine processes, and implement leading best practices using all available tools
  • Execute multi-channel lead generation campaigns for Forbes advertisers
    • Collaborate with account management teams (and clients directly) to execute lead gen campaigns via Forbes platforms
    • Work closely with functional leaders on audience targeting
    • Coordinate with external partners as needed
    • Prepare and deliver reports

Qualifications:

  • 4-5 years in B2B demand generation, centered around email marketing with a strong track record of delivering results
  • Hands on experience with leading marketing automation systems (Marketo + Pardot a PLUS!) and Salesforce CRM
  • Deep knowledge of data, segmentation, measurement and analysis
  • Strong understanding of account based marketing/targeting best practices and implementation tactics
  • Experience with securing, creating and activating digital display media and paid social media
  • Strong project management skills
  • Curious, eager and energetic
  • Highly collaborative, great communicator and ability to prioritize in a fast paced environment

About Forbes

The defining voice of entrepreneurial capitalism, Forbes champions success by celebrating those who have made it, and those who aspire to make it. Forbes convenes and curates the most-influential leaders and entrepreneurs who are driving change, transforming business and making a significant impact on the world. The Forbes brand today reaches more than 120 million people worldwide through its trusted journalism, signature LIVE events, custom marketing programs and 40 licensed local editions in 70 countries. Forbes Medias brand extensions include real estate, education and financial services license agreements. For more information, visit: www.forbes.com/forbes-media/

Forbes is an equal opportunity employer.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Senior Manager Demand Generation

Forbes

Posted 5 months ago

VIEW JOBS 6/11/2019 12:00:00 AM 2019-09-09T00:00 Forbes Media is seeking an experienced B2B demand gen professional to conceptualize and execute multi-channel marketing campaigns to elevate the Forbes brand and drive revenue. We are looking for a professional skilled in the art of marketing, loves data, and is passionate about testing, measuring, analyzing and iterating across multiple programs, products, and audiences. The ideal candidate is an email marketing maven with experience creating, executing and measuring campaigns in leading marketing automation platforms (Marketo + Pardot experience a plus!) who also has experience with display and paid social media. Responsibilities: * Create and execute multi-channel demand generation and nurture campaigns driving demand for Forbes platforms leading to sales * Collaborate with sales and functional leaders to develop messaging, design and targeting * Develop nurture campaigns to enhance funnel velocity * Utilize multiple marketing channels to reach desired audiences based on campaign goals * Measure, track, evaluate and report on results * Continually test and learn, refine processes, and implement leading best practices using all available tools * Execute multi-channel lead generation campaigns for Forbes advertisers * Collaborate with account management teams (and clients directly) to execute lead gen campaigns via Forbes platforms * Work closely with functional leaders on audience targeting * Coordinate with external partners as needed * Prepare and deliver reports Qualifications: * 4-5 years in B2B demand generation, centered around email marketing with a strong track record of delivering results * Hands on experience with leading marketing automation systems (Marketo + Pardot a PLUS!) and Salesforce CRM * Deep knowledge of data, segmentation, measurement and analysis * Strong understanding of account based marketing/targeting best practices and implementation tactics * Experience with securing, creating and activating digital display media and paid social media * Strong project management skills * Curious, eager and energetic * Highly collaborative, great communicator and ability to prioritize in a fast paced environment About Forbes The defining voice of entrepreneurial capitalism, Forbes champions success by celebrating those who have made it, and those who aspire to make it. Forbes convenes and curates the most-influential leaders and entrepreneurs who are driving change, transforming business and making a significant impact on the world. The Forbes brand today reaches more than 120 million people worldwide through its trusted journalism, signature LIVE events, custom marketing programs and 40 licensed local editions in 70 countries. Forbes Media's brand extensions include real estate, education and financial services license agreements. For more information, visit: www Forbes Jersey City NJ

Senior Manager, Demand Generation

Forbes Media