The RoleSenior Manager, CRM/Loyalty Marketing
We're looking for
The Senior Manger, CRM/Loyalty Marketing will be responsible for planning, directing, leading and coordinating customer focused marketing activities for the Rue Gilt Groupe brand to maximize brand image, equity and profitability. He/She will elevate the effectiveness and efficiency of Rue Gilt Groupe's customer growth, and retention and loyalty initiatives to drive quality buyers and support the overall growth of the business. The successful candidate will bring a blend of art and science to drive member centric programs.
What you'll accomplish...
Design, test and execute customer focused campaigns using product- and activity-based purchase triggers, segmentation and personalization rules to drive buyer behavior through the utilization of email, on-site, mobile and social channels
Direct audience segmentation, queries, selection and creation
Take a Marketing strategy and develop an executional program to be implemented across all areas of the company including creative, production, and product/tech
Develop business cases and forecasts for new and evolving programs and tactics to support resource and budget needs
Measure campaign effectiveness, analyzing continuously for optimization
Manage ad hoc marketing programs across the organization to support special projects and seasonal campaigns
Develop, implement and optimize a consistent testing strategy
Continually and consistently develop, optimize and improve current testing programs (includes budget management, creative development, continual creative testing, ongoing measurement and optimization)
Continually and consistently analyze, develop and optimize audience segments to ensure relevant messaging and maximize sales and retention
Continually and consistently be developing, testing and optimizing creative based on analysis and findings
THE RIGHT FIT:
Ecommerce experience preferred required on agency or client side
3 to 5 years of Digital/online marketing, campaign development and management consumer acquisition or retention
Ability to drive digital strategic thinking, marketing and business growth across a complex organization
Extensive analytics capabilities including database marketing, market and competitive research, and some financial analysis
Experience in managing external relationships with partners and vendors.
Ability to influence the decision making of diverse, high level stakeholders.
Self-starter with strong project management skills
Proficient in the use of Microsoft Word, Excel, Access, PowerPoint and Outlook.
Experience applying principles of logical, scientific or mathematical thinking to a wide range of intellectual and practical problems.
Experience creating customer segmentation and lifecycle strategies, and building business cases to show business impacts for those opportunities
Ability to manage both large and small projects, simultaneously, with strong attention to detail and flawless execution
Bonus points for
If you've got everything going on above, you're already a strong fit. If you have the following too? You earn some extra credit from us.
Rue Gilt Groupe combines world-class merchandising, technology and marketing to create the most engaging and satisfying online shopping experience available. Each day, 20+ million loyal members turn to Rue La La and Gilt for everything from women, men and children's apparel and accessories to home dcor and exclusive experiences. Our approach to retail brings excitement to online shopping in a way that not only strategically supports our brand partners, but also inspires our members daily.
This Company is an equal opportunity employer, and selects individuals best matched for the job based upon job-related qualifications regardless of race, religion, color, creed, sex, sexual orientation, age, ancestry, national origin, gender identity, genetic information, disability, pregnancy, veteran or military status or any other status or characteristic protected by law.
Rue La La