Senior Manager, Commercial Advocacy (Hq)

Pernod Ricard USA New York , NY 10007

Posted 11 months ago

Job title: Senior Manager, Commercial Advocacy, HQ

Department: Spirits Marketing

Reporting To: Director Commercial Advocacy

Location: New York, NY (HQ)


The Senior Commercial Advocacy Manager (HQ), position will be responsible for leading the Pernod Ricard on-premise activation specialists and brand ambassador program from a brand marketing/operations lens through management, development and coordination of the full marketing HQ team; and creation of best in class activation, sales, and programming. This position also will support portfolio programs, tools for on-premise, and overall program management.

Management of Activation Specialists and Brand Ambassador:

  • Oversee the program of strategically-located Activation Specialists and Brand Ambassadors whose core competencies include developing their respective brands in the On-Premise through specialized programming, selling tools, education, POS and leveraging the portfolio.

  • Manage the productivity and effectiveness of the activation teams; provide guidance on budgets with brand teams, KPI's and personnel issues; manage the interaction of Brand Teams with the Commercial Advocacy program and local sales/marketing teams when needed; ensure accurate and efficient communication between Activation Specialists/Brand Ambassador personnel and their respective markets

Brand Marketing Key Contact:

  • Act as the lead contact in HQ with Activation Specialists and Brand Ambassadors for all relevant programming, POS management, experiential recruitment, incentives, priority calendars, digital programming, activation tools, recapping and other assets that assist in programming to win in market.

  • Lead all communication of marketing programs to brand and field teams to ensure timely and effective delivery.

Program Management:

  • Drive and oversee the development of KPI's and reporting metrics for Specialists based upon strategic PRUSA portfolio and brand budgets.

  • Assist in management of all personnel decisions, as well as compilation of monthly KPI reports across PRUSA Activation Specialist and Brand Ambassador team for inclusion in status updates, recaps and evaluations by brand and departmental stakeholders.

  • Implementation of innovative updated ambassador system in that drives education and advocacy in a supporting role to the Activation Specialists team.

  • Ensure analytics, reporting, KPI development, POS and Commercial Advocacy playbooks are developed, produced and executed.

Project Management:

  • Provide ad-hoc and project management assistance to the Commercial Advocacy Director, and Field Marketing teams in the development of relevant training, development initiatives and recruitment for activation specialists across full portfolio

Key Contact points (external and internal):

  • Group VP

  • Director of Commercial Advocacy

  • Market Activation Managers

  • Division Activation Directors

  • Activation Specialist Managers

  • Brand Team Leaders/Brand Activation Leads

  • Brand Ambassadors

  • Local Market Managers


  • Four-year college degree is preferred.

  • Requires a minimum of 5-7 years general work experience; minimum 5 years US Spirits experience. Sales and marketing experience required; distribution and finance experience a plus.

  • Solid team leader.

  • Ability to travel up to 30-35%.

Desired Characteristics:

  • Strong voice able to relay, effectively, information and points of view in a persuasive manner, building consensus across constituencies. Excellent written and spoken communication.

  • Fiscally minded able to manage, track and forecast funding needs to the benefit of the business.

  • Analytical able to work with other groups and agencies to measure impact of program (business growth). Seek new ways to measure/track and report programs.

  • Marketing Capabilities able to work collaboratively with all brand teams and marketing partners.

  • Commercially minded able to work collaboratively with all commercial partners, and to ensure ongoing communication.

Team oriented able to work collaboratively and within company style across a variety of teams, personalities and situations to ensure consistency of programming and belief in concept.

Who are we?

Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT Vodka, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Malibu, Kahla Liqueur, Beefeater Gin, and Avin Tequila (through a joint venture with Tequila Avin); such superior wines as Jacob's Creek and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jout Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines. Learn more about our history, values, strategies and organization by visiting us at

Working at Pernod Ricard

Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.


Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.

  • Pernod Ricard USA is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.

  • Offers will be subject to United States local terms.

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Senior Manager, Commercial Advocacy (Hq)

Pernod Ricard USA