Senior Manager, Channel Marketing

Opswat Tampa , FL 33602

Posted 2 months ago

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Summary

OPSWAT is looking for an experienced Marketing Manager to help plan and manage channel and field marketing programs to support our global channel partners and field sales teams. Our advanced cybersecurity solutions protect businesses from the growing risk of sophisticated malware attacks and are in high demand across the Americas, EMEA, and APAC. The position reports to the CMO with close alignment to the VP of Global Channel Sales. You will also work closely with corporate marketing, demand generation, product marketing, and regional sales teams - along with our global network of channel partners.

What You Will Be Doing

HQ Channel Program / Operations Support

Provide central planning and program management support for global channel program initiatives

Ongoing management of PRM System (Allbound), including updating content, rolling out new functionality (e.g., co-branding, social sharing), and driving partner usage and engagement
Plan and managemonthly partner webinar meetings and monthly newsletter
Assist with planning / leading partner summits
Assist with planning / managing partner training and onboarding
Create / manage channel program collateral and website content
Assist channel sales leaders in recruitment initiatives
Conduct regular program surveys and use feedback to drive improvements
Develop and produce regular reports on program KPIs and results
Joint Channel Marketing Programs

Provide planning and program management support for MDF and joint marketing programs:

Partner-ledwebinars and localevents
Co-branded sales tools and campaign kits (e.g., webinar in a box)
Review and provide feedback on channel partner marketing plans - and assist partners in executing plans
Develop and produce regular reports on campaign results
Field Marketing
Provide planning and program management support for local / regional marketing programs
Plan and manage tradeshows, workshops, regional webinars, email, and other digital marketing programs
Develop and manage website and sales tool translations to support regional markets
Develop and produce regular reports on campaign results

What We Need From You

Bachelor's degree or equivalent experience
7+years B2B tech channel marketing and operation experience - cybersecurity and / or enterprise SaaS is a plus
Hands-on experience managing a PRM system

Allbound is a plus

Hands-on experience working with a CRM system

Hubspot is a plus

Experience setting up and managing webinars and in-person events / workshops
Experience setting up and managing email marketing and social media campaigns
Experience building marketing plans with channel partners and managing an MDF program
Professional proficiency in one or more languages beyond English is plus
Excellent time management skills, and ability to work with remote teams with a high level of autonomy
Self-motivation with a winning attitude, extremely adaptive, take pride in exceeding sales goals
Passion to continuously monitor success of channel marketing initiatives, proactively engage with partners, and implement new ideas to improve performance
Ability to travel as necessary to your assigned channel partners and/or customers, and to company meetings
Excellent speaking, writing, and presentation skills
Excellent PowerPoint, Word, and Excel skills

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