Senior Manager Channel Marketing - B2B

Senior Manager Channel Marketing

• B2B

Company Generac Power Systems

Name Senior Manager Channel Marketing

• B2B

Req # 64245

Employment Type Full Time

Shift 1st

At Generac, we bring our best energy to work every day and promote a drive to win while respecting others and supporting growth. Join us, as we inspire change for a better world, positively impact our people and the community, influence and achieve positive results that support growth, and innovate the industry.

The Channel Marketing Manager in the Energy Technology is responsible for leading, developing, and executing comprehensive B2B channel marketing strategies with our sales managers, dealers, installers, and distributor network. This role will lead a team, collaborate with cross-functional departments, and work closely with marketing leadership to achieve business objectives.

Major Responsibilities

• Develop and implement strategic channel marketing plans to achieve revenue and growth targets.

• Collaborate with the sales leadership team and to curate and manage the dealer/installer network experience.

• Drive the development of compelling marketing communications, collateral, presentations, and promotional materials to inform, educate, engage, and support channel partners.

• Conduct in-depth market research, analyzing trends, identifying opportunities, and ensuring a competitive edge in the industry.

• Provide advanced training and support to channel partners, ensuring a deep understanding of our product portfolio, platforms, and programs.

• Establish and maintain strong relationships with key channel partners and vendors including trade publications and creative vendors building plans, negotiating agreements, and optimizing mutual success.

• Analyze and report on the performance of channel marketing programs, communications, promotions, assets, and media presenting insights and recommendations to executive leadership.

• Collaborate with internal teams to align channel marketing initiatives with overall company goals and strategies.

• Manage budgets effectively, ensuring optimal allocation of resources for maximum ROI. Experience developing and managing Marketing Development Funds or Co-Op Fund programs and budgets preferred.

• Lead and mentor a team of B2B channel marketing professionals, providing guidance and support to optimize team performance

Minimum Job Requirements

• Bachelor's degree in marketing, Business, or a related field
• 5 plus years proven experience in channel marketing and/or B2B marketing

Knowledge / Skills / Abilities

• Strong analytical skills with the ability to interpret data and market trends.

• Excellent written and verbal communication skills.

• Ability to collaborate effectively with cross-functional teams.

While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Occasional travel.

"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law."