Posting Date Jan 21, 2021
Job Number 20202560
Job Category Sales & Marketing
Location Marriott International HQ, 10400 Fernwood Road, Bethesda, Maryland, United States VIEW ON MAP
Position Type Management
Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?
The Senior Manager, Member and Marketing Analytics, is primarily responsible for measuring and monitoring the overall performance and health of Loyalty and key initiatives, including marketing performance and ongoing initiatives. This position will proactively identify trends and business opportunities by bringing insight through detailed data analysis which will allow for informed strategy and business development. This role will provide standardized reporting, analysis, performance metrics and measurement in support of Loyalty initiatives. This role entails outstanding business to technical translation, structured yet creative thinking, cross-functional collaboration, hands on advanced analytical methods.
Education and Experience
3+ years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance;
Advanced degree in operations research, applied mathematics, statistics, economics, and engineering etc., preferred.
Strong data analysis skills and experience required, including querying and manipulation of billions of records of data, independently structuring analysis and synthesizing large volumes of complex information from multiple sources,
synthesizing insights into stellar visualizations, and applying strong knowledge of data modeling and statistical analysis techniques.
Experience gathering data with SQL required. Experience manipulating large data sets in Python, R, or SAS, and visualizing outputs in Tableau is a strong plus
Excellent project management and verbal and written communication skills required, especially in the context of managing processes and delivering technical analysis across diverse stakeholder set
Digital Analytics, Revenue Management, or Finance experience a strong plus
CORE WORK ACTIVITIES
Support Member and Marketing Analytics
Measures effectiveness of key Loyalty initiatives, applying best practices for design of experiment and validate sufficient sample sizes for accurate reading of results and proposing the right analytical techniques for measuring effectiveness
Partners with Loyalty leaders to support their efforts through strategic analysis and create business case validation, tracking performance vs. goals, providing recommendations and insights for future efforts
Conducts deep dive analytics relative to customer retention, acquisition, and the performance of key member benefits
Works with stakeholders to design promotions that meet financial hurdles and provide analyses measuring effectiveness from these efforts. Synthesizes data to translate results into KPls for the evaluation of the efficacy of campaign, tactical and broader strategic multi-channel digital marketing programs.
Develop and present analytical recommendations and actionable insights to disseminate findings and successful practices to key stakeholders and senior management. Explain complex analytics to a broad audience with varying levels of technical background and understanding.
Delivering on the Needs of Key Stakeholders
Understands and meets the needs of key stakeholders.
Develops specific goals and plans to prioritize, organize, and accomplish work.
Determines priorities, schedules, plans and necessary resources to ensure completion of any projects on schedule.
Collaborates with internal partners and stakeholders to support business/initiative strategies
Communicates concepts in a clear and persuasive manner that is easy to understand.
Generates and provides accurate and timely results in the form of reports, presentations. etc.
Demonstrates an understanding of business priorities
Provides information to supervisors and co-workers by telephone, in written form, e-mail, or in person in a timely manner.
Demonstrates self confidence, energy and enthusiasm.
Informs and/or updates leaders on relevant information in a timely manner.
Manages time effectively and conducts activities in an organized manner.
Presents ideas, expectations and information in a concise, organized manner.
Uses problem solving methodology for decision making and follow up.
Performs other reasonable duties as assigned by manager.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.