This is a cross functional partner to the analytics and insights teams and the commercial organization to collect, synthesize, and validate strategic or tactical decisions and diagnose performance using analytics and primary and secondary data and research. A critical role of this position is to synthesize information across NOBU Analytics & Insights functions and data sources and present integrated insights and strategic recommendations.
The role is considered a subject matter expert in a specific therapeutic area and has knowledge of market research, both primary and secondary data sources, and serves as chief data synthesizer and storyteller for cross-Analytics & Insights (AI) analyses and deliverables.
Partners with Franchise Head and Brand Lead to develop strategic insights plan to address critical business questions
Serves as a liaison between AI and the brand team and other functions and has responsibility for communicating requirements for brand analyses, developing a project plan, overseeing analyses, and presenting cross-functional AI point of view/recommendations that will that will be incorporated directly into the brand's strategic plan, tactical customer plans, midyear commitment, or other critical brand team decision processes
Translates business questions into analysis or research objectives and identifies appropriate data source(s) and methodologies to address the questions, in collaboration with AI experts
Represents AI at appropriate brand team meetings and proactively makes recommendations to further the brand based on secondary data, primary market research, and knowledge of the market
Develops and maintains working knowledge of disease state
Responsible for knowing, articulating, and updating the story of the customer and therapeutic area; creates and maintains synthesized summary of existing foundational marketplace knowledge
Addresses ad hoc questions by integrating data from multiple sources, creating custom summaries of findings, and disseminating findings as required
Executes strategic primary market research projects including design, data collection, analysis, and recommendations
Influences peers across AI and mentors junior team members on therapeutic area and brand knowledge, analytic and research processes, synthesis, and insights generation.
EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS:
BA or BS in business, marketing, or social sciences
5+ years primary market research, marketing analytics, forecasting, or marketing related experience
3 years' experience in pharmaceutical industry
Proficiency in Microsoft Office, particularly Excel, PowerPoint, and Word
MBA in marketing
Pharmaceutical brand marketing experience
Experience in consulting in pharmaceutical or health care industry
Working knowledge of primary market research, marketing analytics, and pharmaceutical data sources and methodologies
Ability to synthesize data from multiple sources, make connections for greater understanding, and draw insights from data and research findings
Strong ability to tell stories with data and ability to help support and elevate storytelling across CAI
Understanding of what is commercially relevant and ability to explain the 'whys' behind trends
Ability to thrive under tight deadlines and work confidently amidst ambiguity and uncertainty
Must possess excellent analytic and proactive problem-solving skills. Analyzes situations to think of new solutions and make recommendations.
Excellent communication of ideas including written and in-person presentation skills in a persuasive and appropriate manner. Ability to develop and communicate data driven recommendations with confidence.
Ability to actively and objectively listen to internal partners to ensure research or analysis design/methodology addresses business needs
Demonstrated project planning and project management skills. Ability to set priorities and develop and manage multiple projects and timelines simultaneously.
Confidence to try new solutions and willingness to take calculated risks associated with innovation and change in research or analytic methodologies and processes
Ability to lead cross functional teams, influence without authority, navigate ambiguity, and demonstrate autonomy in project completion
Takeda Pharmaceuticals North America