Senior Manager, B2B Demand Generation

WHO WE AREApex Fintech Solutions (AFS) powers innovation and the future of digital wealth management by processing millions of transactions daily, to simplify, automate, and facilitate access to financial markets for all. Our robust suite of fintech solutions enables us to support clients such as Stash, Betterment, SoFi, and Webull, and more than 20 million of our clients' customers.

Collectively, AFS creates an environment in which companies with the biggest ideas in fintech are empowered to change the world. We are based in Dallas, TX and also have offices in Austin, New York, Chicago, Portland, and Belfast. If you are seeking a fast-paced and entrepreneurial environment where you'll have the opportunity to make an immediate impact, and you have the guts to change everything, this is the place for you.

AFS has received a number of prestigious industry awards, including:2021, 2020, 2019, and 2018 Best Wealth Management Company - presented by Fintech Breakthrough Awards2021 Most Innovative Companies - presented by Fast Company2021 Best API & Best Trading Technology - presented by Global Fintech AwardsABOUT THIS ROLEAs the Senior Manager, B2B Demand Generation, you will be responsible for developing and executing strategies to drive demand for our products or services, ultimately contributing to revenue growth. You create and execute multi-channel campaigns that generate leads, nurture prospects, and accelerate the sales pipeline. The ideal candidate will have a proven track record in demand generation, strong leadership skills, and the ability to collaborate effectively across departments.Duties/Responsibilities Strategy Development:

Develop and execute comprehensive demand generation strategies aligned with company goals and objectives. Identify target audiences, segments, and key market opportunities to maximize campaign effectiveness. Continuously evaluate and optimize strategies based on market trends, competitive analysis, and performance metrics.Campaign Management:

Lead the planning, execution, and optimization of multi-channel marketing campaigns, including email marketing, content marketing, digital advertising, events, and more. Collaborate with internal teams (e.g., product marketing, sales) to ensure alignment of messaging, content, and goals across all campaigns. Monitor campaign performance and metrics to identify areas for improvement and optimization.Lead Generation and Nurturing:

Drive the generation of high-quality leads through various channels, focusing on lead acquisition, engagement, and conversion. Develop and implement lead nurturing programs to guide prospects through the buyer's journey and accelerate their progression through the sales funnel. Work closely with sales teams to ensure alignment on lead quality, quantity, and handoff processes.Content Development:

Oversee the creation of compelling content assets (e.g., whitepapers, case studies, webinars) to support demand generation efforts and engage target audiences. Collaborate with content marketing and creative teams to develop relevant and impactful content that resonates with target personas and addresses their pain points.Marketing Technology and Automation: Evaluate, implement, and manage marketing automation platforms, CRM systems, and other tools to support demand generation initiatives.

Utilize data and analytics to drive decision-making and improve campaign performance through segmentation, personalization, and targeting.SEO & SEM Management: Develop and execute demand generation strategies to drive qualified leads and meet sales objectives, with a focus on leveraging SEO and SEM tactics. Manage and optimize digital marketing campaigns across various channels, including search engines, display networks, and social media platforms.

Conduct keyword research, analyze website traffic data, and implement on-page and off-page SEO techniques to improve organic search visibility and rankings. Create and manage pay-per-click (PPC) advertising campaigns, including keyword targeting, ad copywriting, bid management, and performance tracking.Education and/or ExperienceBachelor's degree in Marketing, Business, or a related field; master's degree preferred.8+ years of experience in B2B demand generation, with a focus on lead generation, nurturing, and conversion.3+ years of experience as a people manger.Proven track record of success in developing and executing multi-channel B2B marketing campaigns that drive measurable results.Deep experience platforms such as Google Analytics, Google Ads, SEO platforms (e.g. Moz Pro, SEMrush)Required Skills/AbilitiesStrong analytical skills and experience with marketing technology and automation platforms (e.g., Marketo, HubSpot, Salesforce).Excellent leadership and communication skills, with the ability to effectively collaborate with cross-functional teams and senior stakeholders.Strategic thinker with a data-driven and results-oriented approach to marketing.Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities and market conditions.Work Environment This job operates in an office environment.Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job.

Duties, responsibilities, and activities may change at any time with or without notice.#marketing #mid-senior #full-time #LI-JC1 #APEXOur RewardsWe offer a robust package of employee perks and benefits, including healthcare benefits (medical, dental and vision, EAP), competitive PTO, 401k match, parental leave, and HSA contribution match. We also provide our employees with a paid subscription to the Calm app and offer generous external learning and tuition reimbursement benefits. At AFS, we offer a hybrid work schedule for most roles that allows employees to have the flexibility of working from home and one of our primary offices.Diversity, Equity, Inclusion, and Belonging (DEIB) CommitmentWe're looking for all kinds of people.At Apex, we believe that wealth management and investing should be accessible to everyone, and we strive to create spaces to democratize investing for folks of all walks of life.

Internally, we embrace diversity and are dedicated to creating an inclusive and equitable workplace, which reflects our company vision and mission. We value every team member's unique perspective and are committed to fostering a culture where everyone belongs. Join us in our mission to empower and celebrate individual differences.Apex is committed to being an equal opportunity employer.

We ensure that qualified applicants receive fair consideration for employment without discrimination based on sex, gender identity, gender expression, sexual orientation, race, color, natural or protective hairstyle, genetics, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law. Know your rights: workplace discrimination is illegal. We stand by this commitment to promote a diverse, equitable, and inclusive workforce.