Senior Manager - Audience Intelligence, Program Measurement & Strategy (1129976_Rr00093161)

NYU Langone Health is a world-class, patient-centered, integrated academic medical center, known for its excellence in clinical care, research, and education. It comprises more than 200 locations throughout the New York area, including five inpatient locations, a children's hospital, three emergency rooms and a level 1 trauma center. Also part of NYU Langone Health is the Laura and Isaac Perlmutter Cancer Center, a National Cancer Institute designated comprehensive cancer center, and NYU Grossman School of Medicine, which since 1841 has trained thousands of physicians and scientists who have helped to shape the course of medical history. At NYU Langone Health, equity, diversity, and inclusion are fundamental values. We strive to be a place where our exceptionally talented faculty, staff, and students of all identities can thrive. We embrace diversity, inclusion, and individual skills, ideas, and knowledge. For more information, go to nyulangone.org, and interact with us on LinkedIn, Glassdoor, Indeed, Facebook, Twitter, YouTube and Instagram.

Position Summary:

We have an exciting opportunity to join our team as a Senior Manager - Audience Intelligence, Program Measurement & Strategy.

NYULH is seeking an experienced and driven individual to fill the role of Audience Intelligence (Sr. Manager). This position will join the Program Measurement and Strategy team and the broader Communications & Marketing (C&M) department. This role will lead a new level of understanding and data driven intelligence for our priority audiences.

Reporting directly to the Director, Integrated Media Strategy, this position will help inform various campaign strategies and plans with critical audience data, insights and platform specific activation approaches. This position will play a critical role in NYULHs overall strategic communication and marketing efforts, providing a deep understanding of the profiles of key audiences to support the advancement of NYULHs enterprise objectives.

Job Responsibilities:

Audience Analysis and Segmentation:

• Develop an understanding of existing audience data, including available attributes, models, segmentation, and platform capabilities

• Analyze and synthesize data from various sources to build holistic views of audiences with clear insights and recommendations that tie to NYULHs overall enterprise objectives

• Segment audiences, identifying unique audience profiles that inform the design of effective digital marketing campaigns via internal and third party marketing platforms

• Utilize audience data to identify opportunities to drive growth

• Partner with the cross-functional teams on custom research opportunities, identifying the priority objectives and learning agenda for specific audience segments and persona building

• Manage and maintain department audience data profiles and personas across various communication and marketing campaigns

Digital and Platform Strategy:

• Contribute to the development of strategic, research-based, and data-driven strategies to reach physicians and prospects identified in available audience platforms

• Provide strategic and tactical support for direct channel and paid media campaigns by identifying relevant audiences and ensuring platform delivery

• Leverage working knowledge of all marketing products and platforms for online acquisition to increase growth

• Tailor marketing cloud strategies and initiatives to effectively reach the intended audiences for each department and/or service lines' specific need

• Develop journey maps for each audience segment across marketing channels and platforms

• Design and implements testing strategies to understand audience behavior including deeper understanding of device usage, creative and messaging preferences, and engagement drivers

• Support the sequencing and activation of digital marketing campaigns across multiple departments and service lines; identify synergies and potential areas of conflict

• Leverage audience performance metrics and outcomes from various platforms to track their success across campaigns and to inform existing and future strategies

• Support comprehensive SEO and SEM strategies to optimize online visibility, drive organic traffic, generate leads, and maximize ROI through paid search campaigns

• Drive overall strategic marketing campaigns that will fuel the growth of NYULH and support realization of institutional goals

• Stay up to date with digital marketing audience trends, technology and healthcare best practices, adapting strategies to industry changes

Collaboration and Reporting:

• Participate in defining governance to ensure proper campaign management and sequencing

• Work with the analytics team to interpret test results and determine future strategy

• Work with data architecture team to understand 1PD and available attributes to utilize for media activation and advanced modeling

• Collaborate with channel activation teams to identify the optimal data sources across 1P, 2P and 3P that translate audience strategy into a consistent framework

• Collaborate with various C&M teams to build/activate custom audiences as needed

Minimum Qualifications:

To qualify you must have a Bachelor's degree in Marketing, Management, Strategy, or related field

5+ years of experience in Marketing Strategy

Experience managing digital marketing campaigns, specifically leveraging third party platforms

Proficiency in project management, communication tools, and data analysis

Strong interpersonal skills for cross-functional collaboration and ability to build strong relationships both internally and externally

Strong analytical skills, with the ability to apply and communicate data-driven insights

Understanding of graphic design and branding

Creative instincts and willingness to test-and-learn

Exceptional leadership skills, demonstrating the ability to teach, motivate, and collaborate effectively

Excellent verbal and written communications skills

Proven ability to work effectively in a highly-matrixed environment

Preferred Qualifications:

Proven experience in healthcare marketing strategy and digital innovation

Qualified candidates must be able to effectively communicate with all levels of the organization.

NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents.

NYU Langone Health is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sex, sexual orientation, transgender status, gender dysphoria, national origin, age, religion, disability, military and veteran status, marital or parental status, citizenship status, genetic information or any other factor which cannot lawfully be used as a basis for an employment decision. We require applications to be completed online.

If you wish to view NYU Langone Health's EEO policies, please click here. Please click here to view the Federal "EEO is the law" poster or visit https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm for more information.

NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $81,325.15 - $122,000.00 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.

To view the Pay Transparency Notice, please click here