Senior Manager, Analytics

We are recruiting a Senior Analytics Manager who is experienced and passionate about leveraging analytics to inform and empower effective communications campaigns for clients. This person will be skilled in operationalizing client questions into smart measurement research and translating best-in-class analytics findings into actionable insights that inform client's communication strategies and measure campaign effectiveness. This person would have the opportunity to work with federal agency clients as well as corporate accounts focused on corporate reputation and public affairs. Day to day responsibilities include managing two analysts and leading delivery of social listening and campaign performance reports in close collaboration with client, strategy, and creative teams. Other responsibilities include the formalization of insights deliverables, conducting data integrity and quality checks of varied data streams and deliverables, and translation of data findings into accessible insights for different partners. This position reports to the head of the analytics team in DC and is dedicated to work on some of Weber Shandwick's largest and most important client relationships.

Responsibilities:

• Partner with teams to service client research and analytics requests, design the approach, lead a team through the analysis, and answer questions from internal and external stakeholders

• Manage workloads of two analysts to ensure delivery of compelling analytics reports and insights that empower client to easily evaluate social listening topics, media trends and digital analytics relative to business objectives.

• Identify, analyze, and interpret trends or patterns in complex data sets

• Maintain strong knowledge of both well-established and new-to-market digital marketing analytics tools and platforms; specifically syndicated research and social listening platforms.

• Evangelize smart data analytics that inform decision-making at all levels internally and externally with clients and other agency partners

• Develop and apply strategic measurement frameworks to form the basis of ongoing performance assessment and optimization across paid, earned and owned channels.

Qualifications

• Demonstrated expertise and experience translating data and research into strategic insights and recommendations

• 5+ years relevant full-time experience as an independent contributor and 2+ years managing direct report(s)

• Experience engaging and collaborating with federal government clients, ideally in agency or matrixed analytics team

• Experience and subject matter expert in social listening, marketing analytics, digital analytics, campaign performance, and/or measurement of real-world impact

• Experience analyzing and synthesizing data from first-party and third-party sources

• Experience analyzing and advising paid, earned, owned, and influencer media strategies

• Ability to work independently and be a collaborative team player who brings unique analytics skills to large client teams

• Desire and capacity to take full ownership of work tracks, manage complicated deadlines and deliverable processes, nurture client relationships, collaborate with strategy and creative teams, and mentor junior analytics staff

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical

• Dental

• Vision

• 401k (with employer match)

• Tuition Reimbursement

• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul

• MyDays - Flexible holiday schedules

• Short-Term Disability

• Paid Employee Family Leave

• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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