Senior Loyalty Marketing Manager

Overview

As Senior Loyalty Marketing Manager for all Roche Bros. banners, you will be responsible for developing and implementing marketing programs crafted to increase customer lifetime value for the Roche Bros. brands by increasing frequency and basket size of current shoppers.

The right person will have the following qualities:

Data Driven: You make decisions informed by data and set clear objectives for yourself and your programs.

Influence without Authority: You demonstrate the ability to work with people of various backgrounds, personality traits, across levels and can quickly build trust and relationships to accomplish goals.

Driven and Takes Initiative: You are resourceful and driven to succeed. You overcome obstacles through creative problem-solving and utilizing the resources at your disposal.

Customer-focused Thinking: You are constantly thinking about the customer experience and their needs to develop solutions and create loyalty to the brand.

Leads by Example: You lead by doing and have an upbeat/positive attitude that inspires your colleagues.

Ability to Project Manage and Prioritize: You have strong project management skills and the ability to juggle multiple priorities with positivity and attention to detail.

Innovative + Thinks Outside the Box: You do not simply resort to "what has always been done" but rather look for ways to differentiate the brand and innovate the experience.

Minimum Qualifications

Bachelor's degree or equivalent 5+ years consumer marketing, retail or restaurant industry experience preferred 3-5 years of relevant experience in loyalty, personalization, digital marketing and/or e-commerce management, preferably with a retention marketing background Experience across communication channels (e.g. digital, print, in-store communications) Experience analyzing campaign results and providing action plans to optimize outcomes Excellent organization and project management skills Strong business acumen, with a fundamental understanding of Loyalty Marketing tools and techniques and their impact on sales, engagement, and customer lifetime value Exceptional written and oral communication skills and ability to work cross-functionally and collaboratively in a fast-paced working environment A creative, entrepreneurial mindset: the ideal candidate will have the passion to work in a rapidly changing environment and will be willing to roll up their sleeves to advance the brand's interests Ability to extract both quantitative and qualitative insights to improve campaigns and develop a data-driven approach to our retention marketing strategy Ability to work cross-functionally.

Responsibilities

CAMPAIGN PLANNING AND EXECUTION

• Lead the development and brand execution of marketing campaigns designed to acquire new customers through loyalty and retain current customers. This includes campaign strategy and design all the way through to omni-channel execution of the campaign.

• Partner with sales/merchandizing and operations teams to define segmentation and test strategies to identify optimal offers and products to drive results.

• Lead offer strategy recommendations based on historical performance and business goals

• Identify opportunities to improve retention through customer lifecycle pre, at and post attrition.

• Own KPIs, report results and trends, and proactively work to optimize program effectiveness

• Create relevant reporting and analytics, present insights as challenges and opportunities, including consumer profiles and segmentations

• Copywriting as needed and understanding of each brand's tone

• Regularly research trends and perform competitive analysis

• Effectively manages the marketing budget planning and forecasting for associated responsibilities

INNOVATION:

• Consumer experience enhancements - understand current experience and make recommendations on how to improve and implement

• Constantly work to develop a better understanding of our consumers and use that knowledge to create targeted offers and emails, as well as recommending other channels.

• Recommend and implement new and innovative tools for communicating with the consumers

• Partners with VP of Marketing to design and develop customer retention and acquisition programs across all shopping channels (e.g. in-store, e-commerce, etc.)

Physical Demands: (per work day)

Never

(N)

0%

Occasionally

(O)

1-33%

Frequently

(F)

34-66%

Continuously

(C)

67-100%

1.Standing:

O

Surface Type: Tile/Concrete/Carpet

2.Walking:

O

Surface Type: Tile/Concrete/Carpet

3.Sitting:

C

4.Carrying:

O

Up to 25 lbs.

5.Pushing:

N

Up to 50 lbs.

6.Lifting:

O

Up to 25 lbs.

7.Pulling:

N

Up to 50 lbs.

8.Climbing:

N

9.Balancing:

N

10. Bending:

O

11. Kneeling:

N

12. Crouching:

N

13. Handling:

F

14. Fingering:

F

15. Feeling:

F

16. Crawling:

N

17. Reaching:

O

Level: Waist/Overhead

18. Talking:

C

19. Seeing:

C

20. Hearing:

C

21. Smelling:

N

Job Location: (Corporate Office or Store Locations)

Work Conditions: Environment involved is

X Inside

Outside

Cold

Heat

Wet/Humidity

Safety Risk Factors

Never

(N)

0%

Occasionally

(O)

1-33%

Frequently

(F)

34-66%

Continuously

(C)

67-100%

1.Loud Noise

N

2.Twisting of back and neck

N

3.Slippery floor surface

N

4.Cluttered floor surface

N

5.Hazardous equipment (mechanical moving parts)

N

6.Contact with sharp objects

N

7.Contact with skin irritant

N

8.Toxic exposure (See material data safety sheets)

N

9.Nuisance dust, fumes, sprays

N

10. Hazardous cleaning solutions

N

Schedule:

Varied

X Day

Evening

Weekend

Holidays

Machines, tools, equipment, etc…

All office equipment including: personal computer, company network, copy machines, and printers.

The above is intended to describe the essential and supplemental functions of this job. It is not to be construed as an exhaustive statement of all supplemental duties, responsibilities or non-essential requirements.

IMPORTANT DISCLAIMER NOTICE:

THE JOB DUTIES, ELEMENTS, RESPONSIBILITIES, SKILLS, FUNCTIONS, EXPERIENCE, EDUCATIONAL FACTORS AND THE REQUIREMENTS AND CONDITIONS LISTED IN THIS JOB DESCRIPTION ARE REPRESENTATIVE ONLY AND NOT EXHAUSTIVE OF THE TASKS THAT AN ASSOCIATE MAY BE REQUIRED TO PERORM. ROCHE BROS. RESERVES THE RIGHT TO REVISE THE JOB DESCRIPTION AT ANY TIME AND TO REQUIRE ASSOCIATES TO PERFORM OTHER TASKS AS CIRCUMSTANCES OR CONDITIONS OF BUSINESS, COMPETITIVE CONSIDERATIONS OR THE WORK ENVIRONMENT CHANGE.