Senior Lifecycle Marketing Manager

Amazon.Com, Inc. Seattle , WA 98113

Posted 2 months ago

Are you obsessed with helping customers find the entertainment they love? Do you thrive in building something from scratch only to watch it grow and impact the millions of customers who use your product on a daily basis? Invention has become second nature at Amazon, the pace of innovation is only accelerating, and the breadth of our businesses expanding with Fire TV at the forefront of changing the TV industry.

The Amazon Fire TV Marketing Organization is looking for a marketing leader who will define and own lifecycle marketing and execution. This role will be responsible for defining lifecycle marketing programs, messaging strategies, managing A/B testing, and working with advanced analytics and data science teams to drive marketing programs. You should thrive in ambiguous situations and love to build things from scratch. You should love marketing but be biased towards building programs based on analytics.

Job Responsibilities

  • Lead lifecycle marketing strategies for Fire TV; inclusive of early onboarding, sustained usage, and churn and win-back programs that deliver downstream impact across the entire Fire TV and Amazon ecosystem

  • Develop marketing programs that drive customer engagement with Fire TV features

  • Develop innovative ways and potentially new tools to communicate with customers across email, social, on device, mobile, push notifications, direct mail, and more

  • Utilize A/B testing to develop test and learn strategies across all marketing placements and vehicles

  • Partner with product managers to develop automated tools and marketing programs by customer and lifecycle cohorts to improve personalization, messaging strategies and offers (on and off device)

  • Provide Fire TV insights related to usage and the full funnel analysis of our customers on a weekly/monthly/quarterly basis

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