Senior Integrated Marketing Manager, Smart Home

Hippo Insurance Palo Alto , CA 94306

Posted 2 months ago

Hippo is seeking a Senior Manager of Integrated Marketing to join our team!

Hippo is a VC-funded Series E startup headquartered in Palo Alto, California, with Insurance Headquarters in Austin, TX. Hippo is modernizing home insurance by putting customers at the center of everything we do. Using AI, aerial imagery, smart home devices, and beautiful UI/UX, we strive to provide clients with nothing less than the best coverage, best value and best customer service in the industry. This approach is clearly resonating with homeowners. Hippo has grown 25% a month, has a customer satisfaction score more than double the industry average and insures more than $90B in property value.

We're looking for the very best talent in the world to help us continue to find new ways of fundamentally redefining the role insurance plays in people's lives.

About This Role

We are not only redefining how insurance is viewed in today's households, but how the relationship and ongoing benefits impact the end customer. As a testament to our mission, we've developed a proactive focus on smart home systems by providing kits, professional monitoring and related discounts to help our customers care for and protect their homes. We're expanding and deepening our Smart Home Program and in this new role, you can help us successfully do so.

Reports to: Director of Retention Marketing

About You

We're looking for a new teammate who is passionate about marketing, collaboration and communication, with the ability to think creatively and strategically to identify and resolve issues. You're a "swiss army knife" of marketing and can collaborate with cross-functional partners across all business teams. You'll lead product marketing strategy, creative development, messaging/positioning, segment specific communications, email marketing, gathering customer insights and campaign tracking that will drive substantial business impact. You're self motivated, thrive in a fast-paced environment but love working with a close-knit group.

Ideally, you've worked in the IoT and smart home space (or you have a love for the industry).

Responsibilities

  • Contribute to brand strategies to innovate brand awareness and drive traffic for your projects, with special focus on Hippo's Smart Home program

  • Support the launch of product features and market expansions with engagement campaigns to new and existing users (ditto here on the Smart Home focus)

  • Collaborate with our marketing channel owners to promote the marketing content and drive performance and extract content synergies

  • Leverage personalization to deliver the right message to the right person at the right time based on their persona, preferences and behavior

  • Work cross functionally with partnership, product, design and engineering on creating full range of marketing materials and landing pages to connect the marketing content to our product user experience

  • Assist in the review of creative content and give final approval

  • Oversee campaigns to ensure success in all areas of media platforms

  • Create a robust measurement and experimentation program that will help us quickly improve our efforts, with statistically significant results

  • Optimize current marketing campaigns and create new campaigns with A/B tests

  • Analyze and monitor the impact of programs, using insights to constantly improve

  • Identify opportunities and develop strategies to increase conversions through various channels (email, push, in-app messages, etc.)

Requirements

  • Bachelor's degree in Marketing, Communications, English or similar

  • 5+ years of experience in B2B & B2C marketing, product marketing or partner marketing

  • Extensive experience producing cross-functional marketing campaigns that drive traffic/leads

  • Strong project management experience

  • Proven results in driving business results via content and email marketing

  • Incredibly skilled at customer and partner communications

  • Excellent written and verbal communication skills, with meticulous attention to detail and organization

Compensation and Perks

  • Fun offices located in Palo Alto, CA

  • Stocked kitchen

  • Flexible, uncapped PTO (with manager approval)

  • Full time salary based on experience and equity in a fast-growing startup

  • Competitive benefits including medical, dental, vision, ltd, std, EAP, and flexible spending accounts

Hippo is an equal opportunity employer, and we are committed to building a team culture that celebrates diversity and inclusion.

Hippo's applicants are considered solely based on their qualifications, without regard to an applicant's disability or need for accommodation. Any Hippo applicant who requires reasonable accommodations during the application process should contact the Hippo's People Team to make the need for an accommodation known.

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VIEW JOBS 8/8/2020 12:00:00 AM 2020-11-06T00:00 Hippo is seeking a Senior Manager of Integrated Marketing to join our team! Hippo is a VC-funded Series E startup headquartered in Palo Alto, California, with Insurance Headquarters in Austin, TX. Hippo is modernizing home insurance by putting customers at the center of everything we do. Using AI, aerial imagery, smart home devices, and beautiful UI/UX, we strive to provide clients with nothing less than the best coverage, best value and best customer service in the industry. This approach is clearly resonating with homeowners. Hippo has grown 25% a month, has a customer satisfaction score more than double the industry average and insures more than $90B in property value. We're looking for the very best talent in the world to help us continue to find new ways of fundamentally redefining the role insurance plays in people's lives. About This Role We are not only redefining how insurance is viewed in today's households, but how the relationship and ongoing benefits impact the end customer. As a testament to our mission, we've developed a proactive focus on smart home systems by providing kits, professional monitoring and related discounts to help our customers care for and protect their homes. We're expanding and deepening our Smart Home Program and in this new role, you can help us successfully do so. Reports to: Director of Retention Marketing About You We're looking for a new teammate who is passionate about marketing, collaboration and communication, with the ability to think creatively and strategically to identify and resolve issues. You're a "swiss army knife" of marketing and can collaborate with cross-functional partners across all business teams. You'll lead product marketing strategy, creative development, messaging/positioning, segment specific communications, email marketing, gathering customer insights and campaign tracking that will drive substantial business impact. You're self motivated, thrive in a fast-paced environment but love working with a close-knit group. Ideally, you've worked in the IoT and smart home space (or you have a love for the industry). Responsibilities * Contribute to brand strategies to innovate brand awareness and drive traffic for your projects, with special focus on Hippo's Smart Home program * Support the launch of product features and market expansions with engagement campaigns to new and existing users (ditto here on the Smart Home focus) * Collaborate with our marketing channel owners to promote the marketing content and drive performance and extract content synergies * Leverage personalization to deliver the right message to the right person at the right time based on their persona, preferences and behavior * Work cross functionally with partnership, product, design and engineering on creating full range of marketing materials and landing pages to connect the marketing content to our product user experience * Assist in the review of creative content and give final approval * Oversee campaigns to ensure success in all areas of media platforms * Create a robust measurement and experimentation program that will help us quickly improve our efforts, with statistically significant results * Optimize current marketing campaigns and create new campaigns with A/B tests * Analyze and monitor the impact of programs, using insights to constantly improve * Identify opportunities and develop strategies to increase conversions through various channels (email, push, in-app messages, etc.) Requirements * Bachelor's degree in Marketing, Communications, English or similar * 5+ years of experience in B2B & B2C marketing, product marketing or partner marketing * Extensive experience producing cross-functional marketing campaigns that drive traffic/leads * Strong project management experience * Proven results in driving business results via content and email marketing * Incredibly skilled at customer and partner communications * Excellent written and verbal communication skills, with meticulous attention to detail and organization Compensation and Perks * Fun offices located in Palo Alto, CA * Stocked kitchen * Flexible, uncapped PTO (with manager approval) * Full time salary based on experience and equity in a fast-growing startup * Competitive benefits including medical, dental, vision, ltd, std, EAP, and flexible spending accounts Hippo is an equal opportunity employer, and we are committed to building a team culture that celebrates diversity and inclusion. Hippo's applicants are considered solely based on their qualifications, without regard to an applicant's disability or need for accommodation. Any Hippo applicant who requires reasonable accommodations during the application process should contact the Hippo's People Team to make the need for an accommodation known. Hippo Insurance Palo Alto CA

Senior Integrated Marketing Manager, Smart Home

Hippo Insurance