Senior Insights Analyst - Marketing & Customer Experience

Blue Cross And Blue Shield Of North Carolina Durham , NC 27701

Posted 2 weeks ago

Additional Locations:

Job Description

Blue Cross NC is seeking Senior Insights Analysts to join our Data & Analytics team.

As a Senior Insights Analyst, you will provide analytic support for Marketing Campaign Operations and Customer Experience (CX) business areas. This includes data collection, trending, analytics, and reporting for marketing campaigns, surveys, next best action, customer touch-points.

  • Construct, design, write and document complex programs using SAS, SQL, etc. for gathering statistical data, ensuring that the most efficient procedures are used to access, investigate and analyze data

  • Develop, analyze, report and interpret complex data for ongoing activities/projects while ensuring that all data are accurate and available to meet established deadlines

  • Support and manage complex applications systems on many platforms and manage code migrations and changes between different application environments

  • Maintain and coordinate existing cross-functional programs, and create and develop new programs

  • Monitor and perform in-depth analysis of data for customers to determine areas of improvement or where investigation is needed

  • Identify complex trends and make recommendations to business areas to effectively assist them with decision making on operational or other business issues

  • Engineer efficient report generation process by optimizing back-end data ingestion, manipulation and profiling

  • May ensure appropriate security and privacy for all data that contains PHI fields and resolve all security and privacy issues in the data

  • Present findings and recommendations to all levels of leadership

  • May represent department on project teams and process optimization efforts that require analysis, interviews, procedure design, documentation and implementation

  • Develop, maintain, and monitor reports on system security to ensure user access is appropriate for the specific division

  • Provide ongoing user support for ad hoc reporting, questions, queries, and problem support

  • Serve as a mentor/coach for less experienced employees

  • Work collaboratively with customers to complete effective needs analyses to successfully provide analytic support and problem solving assistance to business areas

Hiring Requirements

  • Bachelor's degree in Math, Computer Science or related field

  • 5 years of experience with data analysis and preparation including experience with very large data sets using SQL, Python, R or other programming language

  • If no degree, 7 years of experience as stated above

  • Experience building visualizations with data

Hiring Preferences

  • Experience with Adobe Analytics/Google Analytics

  • Experience with SalesForce

  • Experience with marketing analytic tools such as SAS MA & RTDM

  • Experience with Qualtrics

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Senior Insights Analyst - Marketing & Customer Experience

Blue Cross And Blue Shield Of North Carolina