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Senior Industry Product Marketing Manager, Healthcare
Come join the Industry Product Marketing team at Workday! This is an exciting opportunity to be a key hire on a new team that will position Workday's solutions to our most important industries. We are actively looking for an outstanding Senior Product Marketing Manager for the Healthcare Industry. Responsibilities for this role include analyzing target markets and adjacencies, discovering and defining industry challenges, developing differentiated messaging and positioning, and creating compelling content and assets to drive demand and enable the sales organization.
The ideal candidate will have deep industry expertise in Healthcare, experience in enterprise applications, and the ability to build trust with sales, product strategy, and other go-to-market professionals.
You must be able to deeply understand customer needs within key verticals and translate these into concrete business benefits that resonate with business and technology buyers. Excellent communication skills written, verbal, and graphic are also required.
About the Role:
Conduct thorough market research and competitive analysis to effectively segment target markets
Assimilate information from customers, company executives, sales teams, client services, and industry sources to develop and effectively communicate Workday's vertical value propositions
Partner with Industry Go-to-Market Advisors and Industry Product Strategy to set industry strategies, develop topical themes and materials of interest to enterprise software buyers
Support Workday's marketing initiatives, including: influencer relations; website strategy and online advertising; trade show and conferences; industry briefs; webinar development, etc.
In close collaboration with peers in the corporate & product marketing teams, craft product collateral through an industry lens, including buyer personas, white papers, website content, data sheets and presentations to support Workday's outbound communication, demand generation, and sales efforts
Support focused industry go-to-market sales plays with compelling content
Support sales & presales with focused training and sales artifacts (battlecards, FAQs, positioning guides, objection handling)
Represent Workday at industry-focused trade shows and events, as needed
Passion for technology, with prior experience in back office systems in Healthcare
Experience working across functions and gaining alignment across teams
Strong influencer and project management skills. Able to manage multiple priorities in a dynamic environment.
Related product marketing, industry marketing, product management, or solution consulting experience, with a proven track record of successfully marketing enterprise applications
Must love to work in a collaborative, fast moving environment. Objectivity and openness to others' views and continuously builds a positive team spirit
Bachelor's degree; MBA is a plus
Ability to accommodate moderate business travel (up to 25%)