Senior Growth Marketing Manager

Bitwarden promotes better internet security as the leading credential management provider offering solutions for individuals, teams, and business organizations. Bitwarden envisions a world where no one gets hacked which is why the company offers a full-featured free version of Bitwarden to ensure everyone can be protected with strong credential management. Driven by a commitment to innovation and transparency, Bitwarden proudly serves some of the world's largest companies with enterprise-grade solutions that businesses can trust. More information is available on the blog, along with tips and best practices to strengthen your online security.

Bitwarden, named a "Great Place to Work" in 2024, is seeking a passionate digital marketing professional to join our talented marketing organization. Reporting to the head of growth marketing and operations, you'll be responsible for the ongoing lift in converting business prospects into paying customers. The ideal candidate will have worked in a technology/SaaS startup environment and nurtured its revenue growth into an industry-leading enterprise business, as well as a creative thinker and writer who can elevate Bitwarden awareness and convert target personas across the buyer journey.

Things That Describe You:

• You are passionate about growing SaaS businesses

• You are excited about technology innovation and IT security solutions that make the online world a safer place

• You are a detail-oriented self-starter with strong time management skills and a natural ability to collaborate with others in a dynamic, fast-paced environment

• You are an excellent creative writer and strong copy editor

• You are a search engine optimization (SEO) expert

• You are an expert at data-driven A/B testing of different website, email and in-product offers

• You are passionate about website optimization to improve the user experience and drive quality conversions

• You are a metrics-driven creative thinker and enjoy the process of building and optimizing impactful marketing resources that will fuel business growth

• Experience in Product Growth or Growth Marketing for PLG and/or B2B SaaS organizations

• You have excellent organization and project management skills with a proven ability to manage multiple initiatives of varying complexities

• You're hungry to learn and are passionate about all work endeavors (big or small)

• You enjoy challenging the status quo and thinking outside the box

RESPONSIBILITIES

• Build a growth plan to drive and accelerate Bitwarden revenue

• Develop a digital strategy and roadmap to improve organic search rank for primary keywords, and to nurture high-intent traffic through each stage of the sales funnel

• Collaborate with internal stakeholders and external partners to identify growth opportunities based on buyer needs, challenges, and pain points

• Partner with growth marketing team members to develop strategic content that will generate self-serve trials and convert prospects into sales-ready leads

• Optimizing existing programs and/or developing new compelling programs to nurture decision-makers through the entire sales funnel

• Monitor and maintain optimal site health to improve user experience and organic search performance

• Design, manage, and interpret data-driven analysis of different digital offers

• Own campaign, program, and content production from ideation to final publication, following a streamlined workflow and process, and manage the monthly newsletter email program end-to-end

• Work closely with cross-functional teams to manage editorial themes as they apply to growth programs

• Work with cross-functional teams to localize website content based on language and cultural differences across target regions

• Be a champion for customer growth in collaboration with product marketing, retention marketing, product management, and customer success teams

• Continuously monitor and evaluate digital growth performance and identify opportunities for optimization and improvement

• Partner with cross-functional stakeholders and leadership to ensure all new and optimized materials align with Bitwarden corporate and product messaging

• Continuously analyze and report on SEO, CRO, and content attribution performance, sharing results with cross-functional teams and leadership.

WHAT YOU BRING TO BITWARDEN

At Bitwarden, we are seeking candidates who have the right experience and mindset with proven results in the following areas:

• Experience working in a technology/SaaS startup environment with a proven track record of facilitating its growth into an industry-leading enterprise business

• Experience developing marketing materials to attract, engage, and convert a technical B2B audience

• Experience managing search engine optimization (SEO) with a proven track record of fueling business growth through digital content in a SaaS or product-led growth environment

• Experience managing the website conversion strategy with a deep understanding of conversion rate optimization (CRO) best practices.

• Experience with creating and optimizing digital growth content and experiences that deliver value to buyers and customers

• Experience managing multiple projects while maintaining communication with stakeholders and meeting deadlines.

• Experience managing a global B2B editorial strategy, production calendar, and publishing workflows.

• Experience working in content management systems (similar to Contentful) and marketing automation platforms (similar to Hubspot)

• Experience building and executing A/B and multivariate website tests

• Experience managing content localization based on language and cultural differences

• Strong analytical background with the ability to turn data into actionable takeaways

• Experience collaborating cross-functionally between teams, departments, and external partners, customers, or service providers

WHAT TO EXPECT IN THE INTERVIEW PROCESS

Selected candidates will be invited to schedule an introduction call and potentially progress through the following stages:

• Screening call with our Recruiting Manager

• Interview with our Head of Growth Marketing

• Team Interview(s)

• Interview with our Chief Customer Officer

• Interview with our CEO

• Reference calls

A FEW REASONS TO WORK WITH US

• Our user community loves us and we love them. Come to work each day with a sense of purpose as we bring a more secure internet experience to everyone from our friends and family to the world's largest organizations.

• Become an expert. You'll get immersed in the prominent technology markets of security and open source software.

• We are dedicated to building a diverse and talented team. Work remotely with motivated and supportive team members across the world and take part in productive and fun meetups.

• Learn and grow. Take on new challenges with the support of your team, and join our #growth-club to continue personal and professional development.

We recognize and understand that people come with a wealth of experience and talent beyond just the technical requirements of a job. If you don't meet 100% of the qualifications for the position, you should still consider applying. Diversity of experience and skills combined with passion is a key to innovation and excellence; therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.

A note to outside sourcers: We do not accept solicitations from recruiters, recruiting agencies, headhunters, or outsourcing organizations. Please remove us from all such contact lists.