Senior Growth Marketing Analyst

Strava San Francisco , CA 94118

Posted 2 months ago

About this role:

Growth Marketing at Strava is focused on adding healthy users to our fast growing network. You will be instrumental in this mission: discover, understand, and convert growth opportunities. You'll be a critical thought partner in asking and answering the questions around growth with data, which allows us to be effective in experimenting and learning from loads of user acquisition ideas. This role, as much as any at Strava, will have a huge direct impact on our business.

What you will do:

  • Play a crucial growth analytics role, with influence over channels like SEO, digital ads, and CRM etc, and apply analytics to user acquisition funnels, website optimization, LTV modeling, and attribution modeling

  • Analyze long-term growth trends and identify areas of opportunities and levers to move key growth and engagement metrics

  • Design structured experimentation processes that allows us to study cohorts of users acquired from various paid marketing and organic channels, measure outcomes, and present findings to team and company leadership

  • Work on Strava website conversion rate optimization experiments, analysis, and reporting

  • Build and improve automated reporting that shows the return on marketing spend by acquisition channels

  • Recommend new tools or technologies to improve our digital marketing stack

What you will need:

  • 4+ years of relevant analytics or data science experience

  • BS/MS in math, statistics, computer science, economics, or equivalent experience

  • Highly proficient with SQL and visualization tools (e.g. Tableau)

  • Programming competency (e.g. R/Python) and ability to automate workflows (e.g. ETL, scripting common analysis workflows)

  • Hands-on experience with experimentation, including design, implementation, and methodologies (e.g. hypothesis testing and regression analysis) for analyzing and interpreting results to stakeholders

  • Strong communication and impact orientation, comfortable working both cross-functionally and independently

It'd even nicer, if you have:

  • Experience with predictive modeling, especially in the context of audience targeting strategy

  • Familiarity with marketing attribution tools (MMP, GTM, etc.)

About Strava

Strava is Swedish for "strive," which epitomizes our attitude and ambition: We're a passionate and committed team, unified by our mission to build the most engaged community of athletes in the world. Every day, we're searching for new ways to inspire athletes and make the sports they love even more fun. But it's not only about achieving we're an inclusive team, dedicated to elevating each other and the members of our community. That balanced approach has helped us revolutionize our industry, and we're just getting started. Millions of athletes are on Strava, millions more will come. When you're ready for a challenge and a team that will support you along the way, join us.

Backed by Sequoia Capital, Madrone Partners and Sigma Partners, Strava is expanding in order to exceed the needs of our growing community of global athletes. By joining our team, you will help push Strava forward in fresh, innovative ways. You will engage in interesting and challenging work that will improve the lives of our athletes every day. And in the same way that Strava is deeply committed to unlocking the potential of our athletes, we are dedicated to providing a world-class workplace where our employees can grow and thrive. Join us!

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

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