Senior Google Analytics And GTM Specialist

Senior Google Analytics and GTM Specialist

Push the boundaries of tech. In your sweatpants.

Alludo is seeking a highly technical and experienced Senior Google Analytics and GTM Specialist that will work closely with our SEO, SEM, and Data stakeholders to ensure our Google Marketing platforms are meeting the needs of Marketing and Business users. This highly technical role will be responsible for the ownership, optimization, and tracking implementation of our Google Tag Manager and Google Analytics platforms in order to ensure accurate data collection and analysis to drive informed decision-making.

The ideal candidate should be well-versed in both browser and server-side tracking; have a proven track record of successfully implementing tracking solutions for e-commerce websites; and a deep understanding of web analytics, tag management, and digital marketing technologies. This is a hands-on implementation role where you will be responsible for documenting the problem, choosing the ideal approach/solution, validating with stakeholders, executing from start to finish, and then communicating the changes to the organization.

The top creative and technical minds could work anywhere. So why are so many of them choosing Alludo? Here are three reasons:

• This is the moment. It's an exciting time at Alludo, with new leadership, a refreshed brand (you probably know us as Corel!), and a whole new approach to changing the way the world works. We're at the forefront of a movement, and we want you to ride this wave with us.

• We want you to be you. Too often, companies tell you about their culture and then expect you to fit it. Our culture is built from the people who work here. We want you to feel safe to be who you are, take risks, and show us what you've got.

• It's your world. We know you have a life. We want to be part of it, but not all of it. At Alludo, we're serious about empowering people to work when, how, and where they want. Couch? Sweatpants? Cool with us. We believe that happy employees mean happy customers. That's why we hire amazing people and get out of their way.

Sound good so far? Awesome. Let's talk more about the role and see if we're destined to be together.

As a Senior Google Analytics and GTM Specialist, you will:

• Take full ownership and effectively manage the implementation, configuration, and maintenance of tags, triggers, and variables in Google Tag Manager.

• Ensure pixel and tag changes are executed accurately and efficiently.

• Conduct through testing to ensure accurate data collection and reporting.

• Troubleshoot and resolve any issues that arise during implementations or releases.

• Assume responsibility for configuring Google Analytics 4 (GA4), including user management, property and data stream configurations, filters, as well as custom dimensions/metrics.

• Monitor data integrity and troubleshoot tracking issues.

• Offer best practices and recommendations for effective analytics tracking.

• Be the OneTrust owner responsible for maintaining and managing cookie consent solutions in compliance with data privacy regulations.

• Ensure proper functioning of cookie banners and consent mechanisms across websites.

• Maintain comprehensive documentation of analytics configurations and tagging schemas.

• Ensure documentation is up-to-date and accessible to relevant teams.

• Communicate effectively with stakeholders about releases, updates, and changes in the analytics setup.

• Provide training and support to teams on using Google Analytics.

• Analyze web analytics data to identify trends, provide actionable insights, and support decision-making.

• Develop and distribute regular reports to stakeholders.

• Guide advertisers in troubleshooting, best practices, and overcoming challenges in GA4 attribution.

• Identify and swiftly resolve discrepancies between GA4 advertiser reporting and media vendor data.

• Stay informed of industry trends.

• Keep up with the latest developments in digital marketing, analytics, and technology trends.

• Proactively recommend and implement new tools or features to enhance analytics capabilities.

• Work closely with Corporate Marketing, SEO, SEM, Web, and Data teams to ensure cohesive and coordinated efforts in digital analytics and optimization.

What YOU bring to the table:

• Bachelor's degree in Business Administration, Computer Science, Economics, Engineering, Mathematics, Physics, or related field.

• Minimum of 10 years of experience in a similar role managing Google Analytics and Google Tag Manager.

• This role demands a strong analytical mindset and exceptional attention to detail.

• Expertise in website analytics and tagging tools, particularly Google Tag Manager and Google Analytics (GA4).

• Proven commercial experience designing, executing, and analyzing statistical tests.

• Strong understanding of web technologies, including HTML, CSS, JavaScript, and server-side concepts.

• Strong knowledge of media channels & concepts (i.e., Display, Paid Search, SEM, SEO, Social).

• Experience with cookie consent management and knowledge of data privacy regulations (e.g., GDPR, CCPA).

• Comfortable working cross-functionally with technical & non-technical teams; presenting to leaders.

• Excellent analytical, problem-solving, and communication skills.

• Ability to document processes clearly and concisely.

• Experience in managing projects and communicating with diverse teams.

• Excellent organizational skills, with extreme attention to detail, accuracy, and accountability.

• Must be creative, proactive, and solution oriented.

US:

• Alludo is an award-winning solution that has helped millions of users for nearly 40 years.

• We have millions of users and decades of innovation under our belts.

• We offer a fully remote workspace - there is no pressure to work in an office whatsoever.

• We have flexible work arrangements and locations to suit your style.

• Hours are flexible, too! You've worked hard to build your life, and we don't want you to give it up for work.

• Our team is growing fast, and there's a ton of energy and a lot of really smart, motivated, fun people ready to welcome you in.

What are you waiting for? Apply now! We can't wait to meet you.

(FYI, we're lucky to have a lot of interest and we so appreciate your application, though please note that we'll only contact you if you've been selected for an interview.)

About Alludo

Alludo is a beloved and trusted industry titan fueled by make-everything-easier flexibility. With a 30+ year legacy of innovation, we understand where you've been and we're uniquely equipped to get you where you want to be. Our comprehensive collection of creative, collaborative, and productivity solutions propel your teams on their journey. From meeting your deadlines to realizing your dreams, Alludo empowers all you do.

Our products enable millions of connected knowledge workers around the world to do great work faster. Our success is driven by an unwavering commitment to deliver a broad portfolio of innovative applications - including CorelDRAW, MindManager, Parallels, and WinZip - to inspire users and help them achieve their goals.

It is our policy and practice to offer equal employment opportunities to all qualified applicants and employees without regard to race, color, age, religion, national origin, sex, political affiliation, sexual orientation, marital status, disability, veteran status, genetics, or any other protected characteristic.

Alludo is committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodations that are required. Appropriate accommodations will be provided upon request as required by Federal and Provincial regulations and Company Policy. Any information received relating to accommodations will be treated as confidential.

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