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Senior Global Brand Manager, Acuvue Oasys 1 Day

Expired Job

Johnson & Johnson Jacksonville , FL 32277

Posted 2 months ago

Johnson& Johnson Vision, a member of the Johnson & Johnson Family ofCompanies, is currently seeking a SeniorGlobal Brand Manager, ACUVUE OASYS 1 Day to be based in Jacksonville, FL.

Johnson & Johnson Vision is committed to improving andrestoring sight for patients worldwide. Since debuting the world's firstdisposable soft contact lens in 1987, it has been helping patients see betterthrough their world-leading ACUVUE Brand Contact Lenses. In 2017, J&Jexpanded into cataract surgery, laser refractive surgery (LASIK) and consumereye health and now serves more than 60 million patients a day across 103countries with its eye health portfolio.

Thriving on a diverse company culture, celebrating the uniquenessof our employees and committed to inclusion. Proud to be an equal opportunityemployer.

Thisposition is the Global Brand Steward for one of ACUVUE contact lenses brands. This position creates and enables the brandportfolio strategy and an integrated marketing communication plan (consumer andprofessional). TheSenior Manager must collaborate with global, regional and cross functionalbusiness partners to be successful and deliver a suite of solutions to meet theneeds of consumers and professionals with a clear value proposition thatdifferentiates Johnson & Johnson Vision from the competition.

It is the Senior Global Brand Manager's responsibility to leadstrategies for claims development, new products introduction GTM (inpartnership with Innovation & Pipeline team), professional and consumereducation, content creation and communication (in partnership with the consumerand professional experience teams).

The Senior Global Brand Manager will work close to the respectiveregional brand lead, ensuring strategic guidance and supporting the local teamsfor a flawless execution of the brand strategies. The senior manager will managethe brand volume and sales forecasts partnering with analytics, planning anddemand team, as well as share accountability for the brand's regional andglobal business performance sales, share and new wearers generation.

Description:

  • Articulate the role of the Brand within the portfolio ofbrands (positioning, differentiation, integrated messaging) across consumer andeye care professional audiences with an external view to winning in the globalmarketplace;

  • Create and enable brand messaging strategy andprogramming/integrated communications in strong partnership with Global Experienceteams and Global Agency Leadership team on behalf of these brands globally andfor region-specific market needs;

  • Launch New Product(s) with aligned positioning andintegrated communications strategy for ECP and Consumer with seamlesscollaboration with Innovation & Pipeline team with focus on marketplacereadiness and organizational readiness adhering to the Launch Excellenceprocess.

  • Develop Communications Objectives/Framework, Plan of Action,Publications and Claims strategy for the brand to ensure creative and messagingis delivered for Consumers and Professionals in Regions.

  • Partner with Global Strategic Insights to providemarketplace relevant insights and implications for the Brand demand generation(inputs into communications strategy, messaging, and mediums intended for ECPand Consumer Audiences that deliver measurable business and brand results.)

  • Deliver Claims and Evidence-based messaging strategy andmessaging through strong collaboration with Global Strategic Insights and

Global Professional, Medical, Clinical Affairs Teams for consumer-facing andECP-facing audiences for the Brand.

  • Owns and Develop Competitive Responses/Action Plans throughto assets delivery in a proactive and reactive orientation for this brand.

  • Partner with Global Professional Affairs to shape influencerstrategy for all ECP constituencies (Schools, KOLs, Conventions, Journals,etc.)

  • Provide course correction activities as needed for Regionalalignment includes partnership with supply chain to meet demand changes vs.business plan.

  • Participate in the S&OP process to ensure globalforecast management (planning and supply) vetting from regional feeds and, ifneeded, supply prioritization.

  • Perform other related duties as assigned by management.

Qualifications

  • Bachelor's degree is required. MBA is strongly preferred.

  • A minimum of 8years of progressive marketing experience or commercial experience with astrong track record of business results.

  • A minimum of 4years of Consumer-Packaged Goods (CPG) experience and/or HealthcareProfessional marketing experience is required.

  • Experience in amedical device business is preferred.

  • Strong creativeand conceptual thinking ability to set a vision, identify new opportunities,develop new ways of working, pinpoint solutions to complex problems andovercome obstacles

  • Proven leadershipability to motivate and manage cross-functional teams across a matrix organization

  • Strong experiencewith market research/customer insights and business performance tracking acrossa global market landscape is strongly preferred.

  • Up to 25%domestic and international travel is required.

Johnson & Johnson is an Affirmative Action and EqualOpportunity Employer. All qualified applicants will receive consideration foremployment without regard to race, color, religion, sex, sexual orientation,gender identity, age, national origin, or protected veteran status and will notbe discriminated against on the basis of disability.

Primary Location

United States-Florida-Jacksonville

Organization

Johnson & Johnson Vision Care, Inc. (6094)

Job Function

Product Management

Requisition ID
2751180926


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Senior Global Brand Manager, Acuvue Oasys 1 Day

Expired Job

Johnson & Johnson