Senior Field Marketing Officer - Events

About the Role

We are searching for a dynamic Senior Field Marketing Officer with a passion for driving results and a solid background in event marketing. Join our expanding team to spearhead our event marketing initiatives across North America, playing a pivotal role in elevating our brand presence and boosting sales through memorable events.

Your key responsibilities

• Craft and implement targeted event marketing strategies in line with our goals for the North American market.

• Oversee the planning and management of B2B events, including workshops, conferences, meet-ups, and webinars.

• Align event initiatives with sales goals in collaboration with sales and marketing teams.

• Partner with various departments to ensure cohesive event outcomes and engage with industry influencers to strengthen our network.

• Stay up to date on emerging trends and technologies within event marketing.

• Manage budgets meticulously to maximize event impact while maintaining cost-efficiency.

• Conduct thorough post-event evaluations to gauge ROI and identify areas for enhancement.

• Guarantee our brand message is consistently communicated across all event activities.

• Represent our company with enthusiasm and professionalism, introducing our products and solutions to a broad audience.

• Handle all logistical aspects of events, from booth setup to materials coordination and on-site management.

• Supervise event personnel to ensure seamless event delivery.

Qualifications and Skills

• At least 4 years in B2B field marketing or event management, with a proven ability to manage successful events.

• Familiarity with event marketing principles and a knack for project management.

• Experience in API Management, Integration, or IAM software (e.g., MuleSoft, Okta, Tibco, AWS, Azure) is a plus.

• Exceptional project management, communication, and interpersonal skills.

• Proficiency in Google Apps and Salesforce CRM.

• A collaborative spirit and the ability to thrive in a team setting.

• A bachelor's degree in marketing, business, or a related field is preferred.

In Addition to a Competitive Compensation Package, WSO2 Offers:

• A work culture and environment where we value both hard work AND flexibility.

• Ongoing training, coaching, and mentoring.

• Education reimbursement for professional qualifications and courses.

• A generous vacation/leave plan that fits your needs.

• Health insurance for you and your family.

• 401K matching.