As part of the Global Events team, the Senior Event Planner will work closely within Global Marketing to manage client-facing and internal events, and increase Cognizant's brand awareness and market influence. Reporting to the geographical team lead, the position is responsible for providing full-scale strategic event, marketing, and project management within the Cognizant event portfolio. The ideal candidate should possess strong organizational, presentation, interpersonal, and communications skills. He/she needs to be proactive in anticipating event/project needs, have the ability to prioritize work load in order to meet aggressive deadlines, and be a valuable partner to all stakeholders, management, and leadership.
Provide strategic marketing support for events within specific assigned BU(s) and/or countries in order to meet business goals and priorities
Provide full-scale event logistics support for corporate events, external client facing events, tradeshows, training sessions, town halls, roadshows, recruiting events, virtual events, etc.
Collaborate on the development of marketing campaigns and recommend global events that Cognizant should sponsor/host
Serve as the project manager for all groups involved in the event planning process - marketing, creative, communications, social media, etc. and provide guidance around internal/external Global Events SOPs, Cognizant's compliance policies, and leadership's expectations
Partner with field marketing and stakeholders to develop marketing materials such as client invitations, brochures, signage, digital ads, email communications, etc.
Manage budgets, food and beverage orders, audio visual orders, rooming lists, signage/displays orders, transportation requests, contract speakers or entertainers, procure promotional products, etc.
Maintain registrations sites, communications, client meetings, mobile apps, and feedback surveys through Cvent, a web-based event management tool
Generate and present advanced post-event recaps, reporting and analytics
Confidently and professionally present marketing concepts and event updates on budget spend to management and leadership
Strive to learn and research new innovative concepts and tools to enhance event experiences
Create client experiential events in alignment with sales and marketing strategy and objectives
Maintain knowledge of industry trends and best practices to enhance meeting and event quality
Manage and mentor team members on assigned events and/or projects, as needed
Provide onsite support, both independently and as a team, when needed
Work on Global Events projects, as needed
Experience & Qualifications:
Bachelor's degree in Business, Marketing, Event Management, or Communications preferred
5+ years of experience in Event Planning and Project Management with a B2C and B2B background
Experience executing multiple events of varying types in a high paced, evolving environment with short deadlines
Strong knowledge of the meetings industry, innovation, vendors & event technologies
Skilled in negotiating commercial terms for event-related contracts and work with Procurement, legal, and Insurance to ensure terms and conditions have minimal risk to Cognizant.
Must be organized, detail-oriented, self-motivated, efficient, flexible, and able to meet deadlines
Strong communication skills with the ability to proactively guide strategy and implementation
Enjoy cross-organizational collaboration, work in a team environment, and share knowledge
Confident in working with and presenting information to management and executive leadership
Ability to use good judgement when developing creative and resourceful solutions to ensure stakeholder's needs are met
Strong verbal, written, and presentation skills; writing samples required
Experience in using project management and collaboration tools
Proficient in Cvent and Microsoft Office Applications (Microsoft Outlook, Word, Excel, and PowerPoint); advanced knowledge of Excel formulas and mail merges is required
Hybrid environment (in-office and virtual)
Travel is required
Early hours, weekends, nights, or holidays required may be required
Light physical effort required when onsite (packing, unpacking, shipping, event/exhibit install/dismantle); lift up to 30lbs
May be required to sit or stand for extended periods of time in various conditions
Relocation not provided
Cognizant Technology Solutions