AAA Life Insurance Livonia , MI 48151
Posted 3 weeks ago
Overview
The Senior Email Marketing Specialist is responsible for leading the development and optimization of AAA Life's acquisition email campaigns from strategy through to execution. This individual will manage the performance of our email channel and associated programs in support of AAA Life's marketing objectives. This role is responsible for managing email programs to achieve monthly sales targets while growing AAA Life's overall email marketing capabilities.
Responsibilities
Qualifications
Bachelor's degree in Marketing, Advertising, Communications, Business or similar field of study.
Minimum of ten (10) years of professional experience in digital marketing or email marketing.
Five (5) years of hands-on experience writing campaign workflows in Adobe Campaign.
Advanced knowledge and understanding of email and deliverability best practices, segmentation and personalization.
Proficient in HTML, CSS, and JavaScript development for email design and customization.
Experience leading an email experimentation practice across the full testing lifecycle. This includes development, execution, and measurement of A/B and multivariate tests.
Experience integrating email programs with other direct channels including but not limited to direct mail, search, display, and social media.
Proficient in Microsoft Excel, PowerPoint, and Word.
Knowledge of relevant regulations and compliance requirements (e.g. CAN-SPAM, GDPR).
Additional Experience Preferred:
Insurance or Financial Services industry experience is highly desirable.
Email Marketing, Marketing Automation and/or Digital Marketing Certified.
Experience with Power BI for data analysis and reporting.
What We Offer:
A collaborative, energetic work environment where you can put your passion for people to work
Medical, Dental, Vision, Life and Disability coverage available day one
Pension Plan
Performance-based incentive plan
401k available with a Company match
Holidays and Paid Time Off
AAA Basic Membership
AAA Life Insurance