Senior Email Marketing Executive

Job Overview: Reporting to the CRM Campaign Manager, you will be responsible for executing our global customer engagement strategy. Key responsibilities include planning, creating, and optimizing campaigns with a strong focus on customer-centricity.

Your role will involve transforming CRM campaigns through personalization, targeted segmentation, and dynamic content. An analytical mindset is crucial, as you will ensure rigorous testing and commercial reporting across all campaigns.

This position demands meticulous attention to detail, quick learning, and team collaboration. Our client has just launched and has ambitious growth plans ahead, if this excites you, keep reading!

Key Responsibilities:

• Plan, create, and execute CRM campaigns in alignment with the marketing calendar, content team, and product launches.
• Develop and optimize customer journey lifecycles, collaborating with core teams.
• Implement multi-channel campaigns to drive key KPIs such as Open & Click rates, % funded, % traded, and retention rates.
• Produce high-quality, timely campaigns that are personalized, innovative, and relevant through effective segmentation.
• Be an integral part of the customer engagement team, understanding the impact of your campaigns on the overall customer journey, and work with wider teams to set goals, experiment, and optimize.
• Support the team with campaign QA, ensuring exceptional attention to detail and proactively suggesting process improvements.
• Create weekly campaign reports and analyses, confidently interpreting data and providing actionable recommendations.
• Collaborate closely with the CRM team to continuously develop and optimize campaigns using a ‘test and learn’ approach.
• Work with the Insights team to analyze behavior versus value and define ongoing retention tests.
• Manage workload and relationships with core stakeholders (e.g., Content, Legal & Compliance, Product, and Design).
• Escalate any issues with the CRM platform or communications efficiently.
• Perform any other reasonable tasks as required by your manager.

Skills, Knowledge, and Experience:

• Knowledge of trading or betting (preferred)
• Understanding of core CRM & Retention Marketing KPIs
• Experience in a start-up environment (preferred)
• Proficiency in using Braze (highly desirable)
• Passion for experimentation and dynamic content
• Strong customer focus with a solid understanding of marketing principles
• Experience with various marketing channels (e.g., email, push notifications, rich inbox)
• Proficient in Microsoft Office, particularly Excel
• Ability to build strong working relationships
• Excellent time management and multitasking skills
• Self-starter with initiative and proactive attitude
• Data-focused and ROI-driven
• Confident in communicating and presenting to core stakeholders across the business
• Excellent written and spoken English

Work Schedule:

• 40 hours per week, Monday to Friday
• Office presence required three days a week

Application Process:

If you are motivated to take on this challenge and contribute to our team’s success, we’d love to hear from you. Please send your CV and a cover letter outlining your fit for the role. Selected candidates will be contacted for further discussions.

Privacy Statement: Your privacy is paramount to us. All personal information will be kept confidential and used solely for recruitment purposes, in accordance with legal protections.

Note: Only candidates selected for interviews will be contacted. IC Recruiting Ltd. is licensed by the National Agency of Employment (No 2087/22.07.2016) to operate in the recruitment field.

Company Description:

Join an innovative multi-asset global trading platform. Designed by traders for traders, our client offers a comprehensive platform catering to sophisticated investors. Participants can seamlessly navigate through a diverse range of asset classes, including stocks, CFDs, and cryptocurrencies, subject to the regulatory environment of each market. This platform stands as a testament to serious trading, providing agility and versatility across global financial markets.