Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 4,400+ employees, Merkle is headquartered in Columbia, Maryland, with additional offices in the US, Europe, and Asia. In 2016, the agency joined the Dentsu Aegis Network.
The Senior Account Manager, Email will help our clients leverage the power of digital marketing to drive new customer acquisition and engagement opportunities. The Senior Account Manager plays a pivotal role in maintaining client satisfaction and loyalty by providing exceptional services and value to our clients. The Senior Account Manager is responsible for the day-to-day execution of client programs and is the direct liaison between the internal departments and also supports the organization's strategic, tactical and support functions (creative, technology, and analytics) in order to achieve the client and company objectives.
Support or act as the primary conduit between Merkle business / support teams
Accountability for communicating internal plans / methodology
Create marketing strategies, testing, and execution of client programs
Run internal and external client meetings ; be responsible for daily communication with key internal contacts
Ensure timeliness and quality of client deliverables to include campaign counts, reports, change requests and proposals
Manage the campaign process and updating of all materials
Maintain campaign matrix, reviews all art file updates for accuracy, reports on number of rounds and schedules
Improve existing processes
Ensure on time, on strategy, accurate program execution
Bachelor's Degree required
3-5 years extensive experience in interactive marketing - email marketing, website analytics, search marketing, social media, online acquisition
Salesforce Marketing Cloud in-platform experience required
4-6 years working in an agency or consulting firm
Excellent, proven organizational skills, including strong attention to detail and managing multiple projects simultaneously
Experience using digital knowledge to sell new client engagement and expand existing engagements
Hands-on skills using data to drive decisions - proficiency in Excel is required
Experience in giving client presentations - proficiency in PowerPoint is required
Ability to leverage business experience / acumen to identify new business and marketing opportunities
Strong listening and superior relationship building skills
High intellectual curiosity, drive, determination, self-confidence and persuasion skills
Willingness to travel overnight if needed
Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.