Senior E-Commerce Marketing Manager

Nestle Arlington , VA 22201

Posted 4 months ago

POSITION SUMMARY:

The Senior E-Commerce Marketing Manager has ownership of Nestle Health Science's e-commerce activities in the US, with a goal of reaching aggressive growth targets. Major responsibilities include: holistic management of nestlenutritionstore.com in collaboration with internal and external partners; working with Sales team to develop and execute programs with key e-retailers (e.g. Amazon, Walmart.com); identifying opportunities for e-commerce expansion; management of fulfillment vendor; development and execution of annual marketing plans; demand generation; competitive/market analysis and management of the P&L.

Key Outputs:

  • Internal Champion and Resource

  • Create and foster digital culture in line with Regional and Global strategies

  • Partner with Digital Marketing Manager to implement commerce-related functions on brand websites and to coordinate PPC activities between brand and e-commerce sites

  • Work with brand teams to identify and implement commerce-related opportunities that will drive business

  • Manage Connection and Sales Communications

  • Competitive/Market Analysis

  • Evaluate industry trends, competitive situation, customer feedback, technological advances and marketing requirements

  • Annual Marketing Plan and Budget

  • Develop and execute the annual e-commerce plan against growth targets

  • Manage e-commerce marketing budget and P&L

  • Track and communicate sales performance against plan

  • Demand Generation & E-Commerce Acceleration

  • Direct testing opportunities, evaluation of new tactics, implementation of e-CRM programs, and all search/media activities related to e-commerce

  • Partner with Sales team to identify, develop, execute, and evaluate e-tailer programs (i.e. Amazon, Walmart.com, Jet.com)

  • Monitor for and address unauthorized sellers online

  • Drive Ratings & Reviews strategy

  • Drive the launch of products that will be available online first

  • E-Commerce Platform Execution

  • Manage e-store operations, vendor management and merchandising programs

  • Coordinate activities of cross functional stakeholders supporting e-store including IT, Consumer Response, external vendors and fulfillment house

MINIMUM EDUCATION AND REQUIREMENTS:

  • Demonstrated track record of accomplishments in E-Commerce, both with e-store and third-party e-commerce partners

  • BS/BA degree required; Graduate degree in business/MBA preferred

  • 3 years of related experience, including a solid industry knowledge and experience / E-commerce management

  • Ability and desire to take on the challenges associated with further accelerating the growth of a growing business

  • Results focused and action oriented

  • Quantitative rigor

  • Ability to operate in a highly collaborative environment

  • Excellent communicator with internal and external stakeholders

#LI-MS1


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Senior E-Commerce Marketing Manager

Nestle