Senior Director, Product & SEO

Consumertrack Chicago , IL 60290

Posted 2 weeks ago

ConsumerTrack is unique in the digital marketing and media industry - we combine marketing, digital, content and fintech. Our performance based approach increases brand awareness and generates targeted audience engagement on our internal web properties and partner sites.

Learn More About What We Do

ConsumerTrack is seeking an experienced Product and SEO leader to grow the personal finance product squad. The Senior Director of Product Management manages the Product, Design and SEO responsibilities for the Personal Finance Vertical aimed at growing the GOBankingRates site. This role is focused on hiring and growing the team while working with cross-functional leaders across Content, Sales, Media, Ad Ops, Analytics and Engineering to deliver on roadmap projects that drive business value. The core skills for this role are hiring, strategic thinking and analysis, communication, decision making, leadership and technical and SEO understanding of the products.

The right individual will have the opportunity to contribute across multiple initiatives from optimization and monetization of channels and experience (email, marketing, mobile, consumer experience) to launching new business verticals. The performance of this role will be measured on achieving traffic growth and revenue goals.


  • Hire, mentor, and grow the product managers, designers and SEO experts who drive the GOBankingRates product and SEO roadmaps. Champion a culture of ownership, accountability, and rapid delivery.
  • Lead the team to achieve audience growth and revenue goals. Focus the team on business priorities & deadlines and continuously raise the bar on delivery speed and quality.
  • Become an expert in GOBankingRates, the consumer audience for personal finance products, and the needs of stakeholders.
  • Work with cross-functional leaders of Content, Ad Ops, Media, Engineering and Analytics to effectively align GOBankingRates roadmap with company priorities.
  • Own the business outcome of the strategic GOBankingRates Product and SEO roadmaps, evaluating technical and market insights to make tradeoffs that maximize long term value.Understand the competitive landscape for GOBankingRates and overall trends in digital media and SEO and use these insights to shape our product and SEO strategy.
  • Analyze and present hard data and metrics to back up assumptions and feature concepts and to set targets and measure key performance indicators. Analyze and ensure business and performance requirements are met.
  • Spend time with stakeholders (Media, Sales, Content, Ad Ops, Analytics) gathering feedback from released products and then strategize product improvement based on consumer engagement, conversion optimization, AB Testing, data analysis and interpretation.

Leadership Expectations & Responsibilities:

  • Consciously create a workplace culture that is consistent with the overall organization's and that emphasizes the identified mission, vision, guiding principles, and values of the organization.
  • Lead employees using a performance management and development process that provides an overall context and framework to encourage employee contribution and includes goal setting, feedback, and performance development planning.
  • Lead employees to meet the organization's expectations for productivity, quality, continuous improvement, and goal accomplishment.
  • Provide effective performance feedback through employee recognition, rewards, and disciplinary action, with the assistance of Human Resources, when necessary.
  • Maintain transparent communication. Appropriately communicate organization information through department meetings, one-on-one meetings, and email, and regular interpersonal communication.


  • 10+ years of digital product management experience delivering complex technical solutions under tight timeframes. Must have worked on a content site with experience growing web and mobile audience through engaging experiences
  • 5+ years building and leading teams. Proven track record of rapidly hiring to staff up teams - ideally across multiple disciplines.
  • 3+ years of SEO experience with a deep understanding of best practices and experience significantly growing organic traffic. Experience developing and executing SEO strategies.
  • Working experience with publisher tools such as WordPress.
  • Ability to manage scope and make data-driven tradeoffs to deliver product on time.
  • Strong team-player with proven ability to work effectively, communicate with and influence engineering, sales, content, marketing external partners/clients and support teams
  • Ability to execute in multiple parallel work streams in a fast-paced, agile environment
  • Outstanding interpersonal relationship building and employee coaching and development skills.
  • Demonstrated ability to lead and develop a department and its team members.
  • Demonstrated ability to serve as a knowledgeable resource to the organization's management team that provides leadership and direction.
  • General knowledge of various employment laws and practices and employee relations.


  • Competitive salary with excellent growth opportunity; we pride ourselves in having a team that exudes leadership, high initiative, creativity and passion.
  • Awesome medical, dental and vision plans with heavy employer contribution
  • Paid maternity leave and paternity leave programs
  • Paid vacation, sick days and holidays
  • Company funding for outside classes and conferences to help you improve your skills
  • Contribution to student loan debt payments after the first year of employment
  • 401(k) -- employees can start contributing immediately. After the first year, CTI matches your contribution up to 4% of your salary

A note about our response to COVID -19 and our new norm: The world has changed and we know its important to adapt and to do our part to take care of our teams in this global pandemic. Our number one priority is to have our ConsumerTrackers feel safe, balanced and connected. Were committed to providing our teams with the best resources and tools to navigate this new virtual world that were living in. We've also reinvented the ways in which we recognize, celebrate, and engage with each other to keep our culture strong!

Heres a peek into our world at ConsumerTrack -

  • Our teams are working remotely 100% for the foreseeable future and have flex time. Were in the digital media space so were mobile and flexible!
    • *Option to work from an office (if you need to get away!)
  • Tools & resources are available to keep our team connected across North America. (JIRA, Trello, Airtable, Slack, Zoom and so much more!)
  • To keep our community of ConsumerTrackers engaged and connected, virtual team building events are held weekly and monthly.
  • For wellness and balance, weekly virtual fitness classes such as yoga are available.
  • To care for the local communities that were a part of across the U.S our team members host socially distanced philanthropic events every quarter.
  • And most importantly, weve committed to consistent and transparent communication to help us all stay informed, engaged and to keep us on our path to success and #greatness.

We are an equal-opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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Senior Director, Product & SEO