Senior Director, Product Marketing, Security And Risk

Servicenow San Francisco , CA 94118

Posted 2 months ago

Senior Director, Product Marketing Security and Risk Business Unit

San Francisco, CA

Are you a product marketing leader with years of experience in the security and risk space? Are you excited about changing the way the market thinks about security automation, orchestration, and response (SOAR) and integrated risk management (IRM)? If so, please read on.

ServiceNow, the fastest-growing enterprise company over $1 Billion in revenue and #1 on the Forbes list of the World's Most Innovative Companies, is changing the way people work. The company was founded on the beach in San Diego in 2004 with the belief that getting simple stuff done at work shouldn't be so hard. And that the complex stuff should be easier to manage. We envisioned a world where anyone could create workflows that worked fornot againstthem. The ServiceNow cloudbased platform was built to simplify the way work gets done.

Today, every enterprise is becoming a technology company, creating unprecedented challenges, opportunities, and complexity. ServiceNow lets them run smarter, faster, better. And it helps people spend their time on work that's meaningful, not menial.

We're disruptive. We work hard but try not to take ourselves too seriously. We are highly adaptable and constantly evolving. We are passionate about our product, and we live for our customers. We have high expectations and a career at ServiceNow means challenging yourself to always be better.


We're applying that disruptive thinking about the way work is done by security and risk teams. We are seeking a Senior Director of Product Marketing that wants to make a dent in the security problem that has been plaguing organizations for decades. We need someone that is an action-oriented leader who can drive SOAR and IRM conversations in the market. In this role you will lead marketing for ServiceNow's Security and Risk Business Unit. You must be able to thrive as an individual contributor as well as lead other marketing professionals in your group and throughout our matrix organization.

Key Responsibilities

  • Define and execute product marketing and thought leadership programs. Including but not limited to product launches, product specific programs, pricing updates, and enablement materials for ServiceNow sales, service and partner organizations

  • Lead a product marketing team and product programs such that sales teams and partner organizations are properly informed about product details, messaging, sales tools and collateral, pricing, and release schedules

  • Lead cross-functional teams to accomplish your goals

  • Participate in product messaging and nomenclature development, especially as it relates to cross-product or cross-initiative content

  • Plan the launch of new products and releases and manage the cross-functional implementation of the plan

  • Partner with product management to achieve a shared understanding of the security market and desired product direction for ServiceNow. Engage in the release planning process, providing input based on market experience, customer engagement and research.

  • Educate the analyst community such that they understand how to properly communicate ServiceNow value propositions for security to their clients and accurately represent ServiceNow strengths and weaknesses relative to the competition.


  • 10 years of product marketing experience

  • 5 years of experience with security and risk products

  • Very strong written and oral communication skills

  • Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties

  • Expert knowledge of the security and risk market


  • Up to 25% annually

We provide competitive compensation, generous benefits and a professional atmosphere. This is a very collaborative and inclusive work environment where strong individuals will have an opportunity to grow their careers through working with some of the most advanced technology and talented professionals in the business.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Senior Analyst Security & Risk

Forrester Research, Inc.

Posted 1 week ago

VIEW JOBS 4/10/2019 12:00:00 AM 2019-07-09T00:00 Overview Fuel your intellectual curiosity and professional growth. Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. Most of all, bring a point of view; here, every voice has value. At Forrester, you'll work with innovative clients at emerging and established brands; these are the business and technology leaders we inspire and who inspire us. The Forrester experience is built on a singular, powerful purpose: to challenge thinking and lead change. About this role: The Senior Analyst conducts innovative research and delivers advice through written reports, advisory, client inquiries, webinars, and event speeches. As a part of Forrester's security and risk research team, the Senior Analyst will work with a team of analysts who research client initiatives related to all aspects of security architecture and operations, in particular Forrester's Zero Trust Model of Information Security. This individual's coverage will focus on helping clients develop Zero Trust security architectures and mapping open source and vendor solutions to Zero Trust components including identity, workload security, device security, network security, data security, security analytics, and security automation. The Senior Analyst serves Security & Risk Professionals as well as Forrester clients in other roles, including CIOs, CTOs, Enterprise Architecture Professionals, and Application Development and Delivery professionals. The analyst should have a strong understanding of the most important security and risk trends as well as their business and technology implications. Knowledge of how these issues vary by industry — particularly government, healthcare, and financial services — is a plus. Finally, the Senior Analyst should have an appetite for conducting and writing research, be curious about new and emerging trends, and be comfortable guiding executives in their adoption of best practices. Responsibilities The Senior Analyst works as part of a small high-performance team and collaborates with others in all aspects of the job. He or she is expected to: * Develop a deep understanding of what Forrester clients require to be successful as security and risk leaders. * Conduct research into key aspects of security architecture and operations, and in particular Forrester's Zero Trust Model Of Information Security. * Help define the future of information security and risk management, including how these roles can work with other key business functions and support organizational success. * Write four full research reports per year that convey new security and risk ideas in a rich business context. These reports typically: 1) introduce new thinking about successful business and technology strategies; 2) present organizational and technology implementation plans; 3) compare new technologies or services (e.g., via a Forrester Wave™); or 4) predict emerging business opportunities. * Write at least 8 short research briefs per year on security and risk technologies, industry events, predictions, and/or competitive market dynamics. * Consult with clients to apply Forrester's research in the context of their specific business environment and help solve their problems through inquiry and advisory. * Present at Forrester-sponsored and industry events and deliver client webinars. * Establish an industry presence as an influential speaker and thinker and build relationships with senior Security & Risk Professionals, the technology vendors that serve them, and the journalists who cover the sector. * Participate in vendor briefings and field press inquiries. Qualifications Forrester is looking for people who are inspired and inspiring. Our product is our intellectual capital, so we welcome and reward intellectual excellence, curiosity, and sophisticated thinking and look for: * Proven experience in security and risk; candidates typically have formulated strategy or provided consultative advice to senior security professionals. * A strong record of academic achievement: B.A. or B.S. minimum; * Deep intellectual curiosity about the effect of technology on the business landscape; solid business instincts; a practical understanding of how Security & Risk Professionals operate; a creative view of markets, technologies, and attitudes; and a fascination with the future. * Superior listening, critical thinking, and writing skills, as well as memorable presentation skills. Senior analysts are expected to take complex, disparate ideas and distill them into simple, provocative concepts — and be willing to take a stand on vendors and outcomes. * The ability to travel 30% to 50% of the time. Explore #ForresterLife on: YouTubeTwitterFacebookInstagramLinkedInGlassdoor Forrester Research is an equal opportunity employer and is committed to providing a work environment that is free from all forms of discrimination, including sexual harassment. FLSA Status: Exempt Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply. Forrester Research, Inc. San Francisco CA

Senior Director, Product Marketing, Security And Risk