Senior Director, Product Marketing

NBC Universal Beverly Hills , CA 90209

Posted 2 months ago


Reporting to the SVP, Chief Marketing Officer this role will understand how to partner with design and development and successfully drive consumer change.

Job Responsibilities:

  • Develop comprehensive business plans including strategy, business case, marketing and budgets for brands

  • Adopt a consumer-centric approach to product planning by identifying, analyzing and prioritizing user/segment needs

  • Collaborate with Product Management to refine the product value proposition and positioning

  • Create and execute strategies and marketing initiatives that drive awareness, engagement, product adoption and market leadership

  • Lead the go-to-market strategies for dynamic product initiatives that span across multiple areas of the viewer-experience

  • Partner with Consumer Insights to better understand our customers and industry, including competitive information to drive appropriate messaging and competitive positioning as well as insights that contribute to long-term product planning

  • Partner with analytics and finance to build annual product P&L

  • Establish KPIs for product launches and rollouts in alignment with product leads

  • Enable ongoing connectivity between Product teams and other key stakeholders

  • Key KPIs/Measurement: NPS, revenue, penetration etc.


  • A Bachelor's degree and 8-10+ years' Product Marketing experience

  • Hands on experience working along side a development (physical or digital) product team

  • Solid understanding of consumer needs, competitive landscape

  • Superior communication skills with the ability to interact cross-functionally internally and externally with business associates and clients

  • Exceptional organizational and time management skills with the ability to execute against multiple, high-priority projects

  • Proven leader with a positive attitude, interpersonal skills who thrives in a collaborative work environment

  • Ability to work with cross functional teams to develop consensus within diverse groups and drive results

  • Strong client orientation and consultative approach combined with a proven record of excellent program/project management and stakeholder management

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Senior Director, Product Marketing

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