Senior Director, Portfolio Marketing - Commercial

Equifax Atlanta , GA 30301

Posted 2 months ago

Job Number:20252

Position Title:

External Description:

Equifax, a global company headquartered in Atlanta, solves complex problems for customers by delivering unique insights that matter to them. Coupled with differentiated data assets, analytics, technology and expertise, Equifax has the ability to deliver those insights at the moment they are needed most-in store, on the Web, over the phone, in a marketing campaign or via business intelligence applications. Equifax's goal is to help customers achieve maximum value across their business, throughout their customer lifecycle and across their operations.

Equifax's global marketing organization, seen as the catalyst for growth, is at the helm of this customer centric approach by delivering deep expertise across all major marketing functions: agile product management and development, strategic pricing, sophisticated go to market strategies, and branding.

A Portfolio Marketing Leader will help guide the Commercial (SMB lending focused) business towards a cohesive go-to-market architecture and practice. The Portfolio Marketer will be focused on working within and across business units and product/service groups to integrate multiple offering components into a portfolio of solutions that creates unique value for buyers. This role is a key player in the Solutions Marketing team's evolution from selling products to solutions; as such, it requires significant internal and external thought leadership and the ability to drive initiatives across industry and product marketing functions/roles.

Key Responsibilities:

Team Management: Lead and motivate a high-performing team of marketing professionals made up of Industry and Product Marketers. Understand the needs of the business and ensure we have the right skill set to drive forward innovative and effective marketing strategies.

Marketing Plans: Architect a solutions marketing plan, Equifax's Commercial business, that includes the major themes that will be communicated into target markets, buyers, industry landscape and key issues.

Buyer Insights:

  • Understand buyer personas and how they buy to inform campaigns, content and innovation.

  • Analyze potential markets to determine which have a higher propensity to buy and whether the organization has the capability to deliver and win.

  • Map the potential buying process for the solution, including key roles that will participate in it.

Messaging and Content:

  • Create and execute of content strategies that encapsulate effective audience-centric messaging and value propositions.

  • Build relevant content for buyer roles to consume in a variety of formats, including white papers, brochures, social media, Web pages, online events and much more.

  • Report on content effectiveness in terms of demand generation, account retention and influence/awareness metrics.

Bringing Offerings to Market: Bring new and existing offerings to market with integrated, multi-faceted campaigns to maximize reach and frequency.

Enabling Sellers: Enable sellers to sell more via appropriate knowledge transfer and content programs-increasing sales productivity. Work with the appropriate subject-matter-experts and sales training and enablement teams to understand and communicate sales engagement models to drive faster sales adoption of new offerings.

Competencies/Skills required to be successful in role:

  • Leadership ability to make fact-based decisions regarding the workforce and what is needed to meet the needs of the organization

  • Ability to manage a high performing team of (2 to 10) marketing professionals, some from a distance/virtual perspective

  • Manage and implement change effectively

  • Strong capability to define and simply communicate the value proposition of the product for markets and segments

  • Excellent written and verbal skills with sensitivity to diversity of audiences including internal and external groups of varying sizes

  • Ability to develop effective working relationships with direct reports, peers, managers, and senior management within and across organizational lines

  • Ability to adjust to new, changing or ambiguous situations (e.g., different management styles, new methods, systems and procedures) and changing priorities within the business and the marketplace

  • Initiates and takes responsibility for own development as well as peers and subordinates

  • Experience in the technology and/or data industries or working with technology and/or data-related products and services preferred

  • Ability to travel up to 25% as needed

Experience Required:

  • Minimum of 7-10 years of experience in a marketing management role in a complex business environment, including extensive experience with go to market strategy development

  • Minimum of 3-5 year experience specifically in B2B marketing

  • Must have an understanding of Marketing Planning, Product Marketing, Marketing Communications, traditional and new marketing tactics, channel marketing and the infrastructure and tools necessary to support these activities.

  • Working in a highly matrixed organization and Global Marketing Experience a plus.

Education requirements:

  • Bachelor's degree in marketing, finance, management or similar field required; M.B.A. preferred or equivalent business experience

Primary Location:

USA-Atlanta Corporate

USA-Atlanta JV White

Function:

Function

  • Marketing

Schedule:

Full time

City:Atlanta

Location_formattedLocationLong:Atlanta, Georgia US

State:Georgia

Community / Marketing Title:Senior Director, Portfolio Marketing

  • Commercial

Company Profile:

Requisition Number:J00070087

EEO Employer Verbiage:

Equifax is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.


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Senior Director, Portfolio Marketing - Commercial

Equifax