Craft Brew Alliance has an immediate opening for a Senior Director of Marketing - East based on the East Coast. The Senior Director of Marketing is a key strategic and leadership role for CBA serving as the Marketing Chief for the East Business Unit - a large and rapidly growing segment of CBA's overall business. Primary responsibilities include developing brand strategies, product portfolios, and marketing plans to build brand health and deliver revenue and gross margin targets.
This individual will provide oversight for every aspect the CBA East portfolio including consumer positioning & brand architecture, long-term strategic plans, annual brand plans, and marketing program development and execution (advertising, media, PR, social digital, consumer promotion, packaging and new product/innovation).
The Senior Director will accomplish these responsibilities by leading a team comprised of Brand Managers, Local Marketing Managers, and an Innovation Brewer. They will also collaborate across multiple functions within the Business Unit and with CBA Corporate to execute against overall portfolio opportunities & brand strategies.
Bachelor's Degree in Business Administration/Marketing, or equivalent experience (MBA preferred).
Minimum of 8 to 12 years of marketing experience for a consumer packaged goods company with a minimum of 5 years in a leadership role with demonstrated increasing responsibility.
Beer or adult beverage experience strongly preferred.
Must have demonstrated experience in marketing products to a multi-level distribution channel.
Must possess outstanding leadership, strategic, communication, and collaboration skills.
Craft Brew Alliance offers a competitive compensation and benefits package, rewarding work environment and growth for committed professionals. We are an equal opportunity employer. No phone calls, please.
Craft Brewers Alliance, Inc.