Senior Director, Narrative Marketing

Senior Director, Narrative Marketing

A10 is looking for an exceptional candidate to lead the corporate Narrative Marketing function.

The Sr. Director reports to the VP of Global Marketing, is a great storyteller and owns the strong positioning and messaging of A10 and the value of its products and solutions for customers. They develop thought provoking thought leadership content that challenges the status quo, leads to new customer conversations and creates excitement with analysts and partners.

The Sr. Director, Narrative Marketing informs the GTM strategy, own new product launches and provide the global field sales, Marketing and campaign teams with essential content and messaging in support of our global GTM motions.

Over their career, the Sr. Director has developed deep technical expertise in the networking and cyber security industry and brings this to life by creating content that address the needs of our customers and creates a meaningful connection between A10 and its customers. The Sr Director is uniquely focused on supporting revenue growth for A10 by solving customer problems.

A10 Networks provides security and infrastructure solutions for on-premises, hybrid cloud, and edge-cloud environments. Our 7000+ customers span global large enterprises and communications, cloud and web service providers who must ensure business-critical applications and networks are secure, available, and efficient. Founded in 2004, A10 Networks is based in San Jose, Calif. and serves customers globally.

Key Responsibilities:

• Develop and manage a team of individual contributors and managers

• Manage end-to-end process of new product launches

• Develop and own messaging and positioning of A10 and its security and software product portfolio

• Develop GTM strategies with A10 C-level leadership team and regional sales VPs

• Create through provoking through leadership content that demonstrates A10 expertise in the market and challenge the status quo

• Manage relationships and co-author content with leading industry analysts

• Represent A10 at events, with press, at customer meetings and internal and external executive briefings

• In collaboration with the PR & Comms team, develop content to amplify the A10 story

• Develop sales and partner enablement content

• Develop competitive positioning for products and solutions

• Evangelize A10 products as a subject matter expert

• Write solution oriented and technical papers, competitive documents and other strategic collateral to support the worldwide sales force and establish thought leadership

• Manage Analyst Relations and ensure that A10 is well represented in Analyst reports and their customer inquiries and briefings

• Support the sales and partner enablement function with content for playbooks and training

Required Experience:

• Passionate self-starter with the ability to work in a fast paced and collaborative environment

• Experience with competitive analysis including the ability to demonstrate unique value propositions to target vertical markets

• Experience in large scale service provider networks, and large enterprise networking and cybersecurity.

• Excellent writing, presentation and communication skills

• Ability to create original content based on internal and analyst research

• Presentation skills to clearly communicate product functionality and advantages

• Highly technical and analytical

• 15+ years of experience in product marketing or product management in the networking and security industry

• Degree in Computer Science, Information Technology or equivalent technical degree/work experience

A10 Networks is an equal opportunity employer and a VEVRAA federal subcontractor. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. A10 also complies with all applicable state and local laws governing nondiscrimination in employment.

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Compensation: Up to $240K