Senior Director, Media Strategy & Planning

Basic Qualifications

• Bachelor's Degree and at least 8years of digital advertising or marketing experience OR High School/GED and at least 11 years of digital advertising or marketing experience.

• Experience with Media Planning and Buying, particularly in digital media channels.

• Experience with key Ad Tech platforms such as AdWords, Google Analytics, Demand Side Platforms (DSP), and Data Management Platforms (DMPs)

• Experience with in-store traffic generation (e.g. click-to-brick marketing) and brand building techniques using Search, Affiliate, Social, and Programmatic (e.g. Targeting, content and creatives for programmatic and Social, SEO and SEM).

• Experience managing projects (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives) and collaborating across multiple agile teams with fragmented priorities.

• At least 5 years of experience contributing to financial decisions in the workplace.

• At least 5 years of direct leadership, indirect leadership and/or cross-functional team leadership.

• Willing to travel up to 10% of the time for business purposes (within state and out of state).

Preferred Qualifications

• Bachelor's degree with a concentration in marketing or business

• Master's degree / MBA

• Experience with media agency and/or media lead role at brand/client

• Experience with ad-tech and programmatic execution.

• Experience planning and/or executing omni-channel marketing campaigns, retail specific and or involving healthcare related marketing regulations.

Salary Range$180500 - $306700 / Salaried