Senior Director, Marketing - Inhaled Respiratory

At AstraZeneca we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. We're focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life.

As Senior Director, HCP and Consumer Marketing for a first-in-class inhaled product, you'll play a pivotal role in translating the science and driving innovation to make a positive impact on patients' lives. This product is a first-in-class asthma rescue treatment that is supported by expert guidelines.

We are looking for an experienced commercial leader to help develop and lead execution of the HCP and Consumer US strategy and to play an integral role in the long-term brand vision. This is a leadership role with responsibility for cross-functional and senior level stakeholder management.

In this role, you will lead the creation of critical commercial marketing deliverables. To succeed you will need to demonstrate a strong ability to think strategically, communicate effectively, lead others, problem solve, influence, and collaborate in both scientific and commercial contexts.

What You'll do:

• Develop US Consumer and HCP strategy, plans, and execution in coordination with the Executive Marketing Director

• Lead a high performing team of HCP and Consumer Marketers (approx. 6-8 people)

• Serve as an integral member of the cross-functional leadership team, providing input and direction to overall brand strategy, ensuring strong cohesion across all customer segments, achievement of Key Performance Indicators

• Develop strong brand advocacy across key opinion leaders

• Oversee a multi-channel media measurement and analytics plan for on-going channel and creative optimization across HCP and Consumer Marketing

• Responsible for leading cross functional teams to budget targets

• Develop strong alliances with Medical, Insight, Analytics, Forecasting, Sales Force, Training, Market Access and Corporate Affairs for cross-functional planning and programs

• Demonstrate strong people management skills in coaching and development

• Deliver innovative approaches to marketing including social media strategies and implementation across consumer segments

• Create clear narratives and present strong business cases to senior leaders

Minimum Qualifications

• Bachelor's Degree (Business focus preferred)

• Minimum 8 years pharmaceutical commercial experience, including marketing

• Excellent presentation skills and leadership presence

• Experience with collaboration, influencing without authority and working successfully with cross-functional teams & collaborators

• First-line leader experience

• Demonstrated track record of success in achieving ambitious goals / career progression / awards

• Requires approximately 10-20 % travel

Preferred Qualifications

• MBA

• Respiratory Experience

• Direct to Consumer TV Experience

• Experience launching a product

At AstraZeneca, we are on a journey to bring life-saving medicines to patients. Our role in contributing to decreasing mortality rates globally is clear. We are shaping the future by spotting scientifically-led commercial opportunities and acting now to operationalize and scale them. We are driven by the solutions we bring to the healthcare ecosystem. It powers us to make an impact at every step of the patient journey.

Join us in our Biopharmaceuticals Business Unit where you can feel appreciated and be rewarded for your work. Be part of a leading team in a highly competitive environment. A place for those who thrive on energy and pace, we are rewarded and celebrated for our work. Embrace the unrivalled opportunities to progress and succeed.

Date Posted

19-Apr-2024

Closing Date

03-May-2024Our mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion, starting with our recruitment process. We welcome and consider applications from all qualified candidates, regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations, please complete the section in the application form.

AstraZeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.