Hello Sunshine Los Angeles , CA 90067
Posted 2 weeks ago
Hello Sunshine is on a mission to change the narrative for women.
Founded by Reese Witherspoon, Hello Sunshine is a media company that puts women at the center of every story we create, celebrate and discover. We tell stories we love–from big to small, funny to complex–all shining a light on where women are now and helping them chart a new path forward.
The Opportunity:
Hello Sunshine is looking for a highly motivated Senior Director of Marketing. Reporting directly to the head of Direct to Consumer business, this role is responsible for leading the consumer-facing marketing and brand strategy for the Hello Sunshine brand and new to market sub-brands including Shine Away, The Hello Sunshine Collective, and The Bright Side podcast.
As a key leader in the future of our brands and our partners, you will play a central role in growing awareness, driving engagement, overseeing the consumer journey to new direct-to-consumer experiences, and fostering loyalty and love for our brands. This includes developing the brand strategy and marketing approach, managing the internal and external branding for Hello Sunshine, Shine Away, and The Bright Side, maintaining an annual campaign calendars, owning the relationship with the PR agency, and working with cross-functional teams to execute on the strategies developed. You'll be responsible for creating and leading the execution teams across all promotional activities, marketing programs, and product launches as well as monitoring and analyzing business results to recommend opportunities for improving plans and their execution. This role requires a candidate with significant experience in crafting strong brand identities with the consumer at the center to drive deep audience engagement and growth.
You'll be collaborating with everyone involved on the marketing journey - agency, creative, social, and growth teams. The role will guide the creation of tailored, meaningful content, campaigns, and media solutions that bring brand clients’ strategies and goals to life across all touchpoints and audiences. As a player/coach you'll be the strategic leader who will jump in and work on developing and implementing a comprehensive integrated marketing strategy that aligns with the company’s goals and objectives, drives brand partnership revenue, and creates meaningful connections with consumers.
Responsibilities Include:
Requirements
Benefits
This role's salary range is between $140,000-$175,000
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Life Insurance (Basic, Voluntary & AD&D)
Paid Time Off (Vacation, Sick & Public Holidays)
Family Leave (Maternity, Paternity)
Short Term & Long Term Disability
At Hello Sunshine, we want team members with diverse and distinctive voices, dedicated to the mission of changing the narrative for women. Hello Sunshine is an equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.
Hello Sunshine