Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren Purple Label, Ralph Lauren Collection, Double RL, Polo Ralph Lauren, Polo Ralph Lauren Children's, Ralph Lauren Home, Lauren Ralph Lauren, RLX, American Living, Chaps and Club Monaco, constitute one of the world's most widely recognized families of consumer brands. #LI-LY1
Ralph Lauren Corporation is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For nearly 50 years, Polo's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.
Essential Duties & Responsibilities
Oversee all media activities for Luxury brands: Women's Collection & Accessories.
Responsible for media relations and contacts across women's and men's top tier fashion and lifestyle media.
Maintain senior media contacts in editorial, regional, short lead, broadcast and online/social media.
Create and manage seasonal PR strategies across all categories noted above.
Manage seasonal market presentations for all brands.
Manage seasonal accessory preview special events.
Manage seasonal DMR reports/ranking across all categories.
Provide seasonal and project orientated competitive analysis reports.
Support management of Fashion PR department. Strong interdepartmental communications with Women's and Men's Design, Accessories Design, Merch,
Experience, Skills & Knowledge
10-12 years of experience ideal preferable with a luxury brand.
Strong understanding of brand positioning and DNA
Highly motivated and willingness to learn.
Superior verbal and written communications skills for both internal and external audiences
Strategic and structured thinking ability.
Team player with strong social skills.
Solid understanding of fashion trends and industry.
Strong relationships with key fashion market editors and editorial stylists.
Ability to function in a fast paced environment.
Excellent verbal, written communication and presentation skills.
Strong interpersonal skills.
Senior Director, Fashion Public Relations